태권도 지도자 이미지가 참여동기, 스포츠가치관 및 태도에 미치는 영향

Abstract

The purpose of this study was to examine direct and indirect effect on image of Taekwondo instructors participants’ motivation, sport value and attitude toward sport to provide fundamental date information related to social characteristics of Taekwondo trainee. Total of 500 questionnaires were given out to Taekwondo trainee who are attending Taekwondo gym in G-metropolitan city area and 488 questionnaires were collected. 449 questionnaires were used as the final data. For data analysis was made by SPSS 18.0 and AMOS 18.0 performing frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equating model. The results are as follow: First, profession, role and job awareness of Taekwondo instructors image have significantly influence on participation motivation. Second, attitude of Taekwondo instructors image didn't influence on participation motivation. Third, profession, attitude, role and job awareness of Taekwondo instructors image have significantly influence on sport value. Fourth, Participation Motivation of Taekwondo have significantly influence on sport value and sport attitude. Fifth, Sport value of Taekwondo trainee have significantly influence on sport attitude. Sixth profession, role and job awareness of Taekwondo instructors image have significantly direct and indirect influence on sport value. Seventh profession, attitude, role and job awareness of Taekwondo instructors image have significantly indirect influence on sport attitude.