한국과 중국 소비자의 해외여행 패턴 및 여행지 행동에 관한 비교 연구

Abstract

A Comparative Study on Korea and China Consumer's Overseas Travel Pattern and Travel Behavior -Focus on Culture-

Guo Siyu Advisor: Prof. Jung Hyung-Shik, Pf. D Department of Business Administration Graduate School of Chosun University

Tourist market has large potentiality. The tourism of a country can create more foreign exchange income, thus stimulating the country's economic development. Making rapid development of the market of tourism, especially the overseas travel market is a very important work. Because of the short distance between the South Korea and China, there is geographical advantage of the communication between the two countries. Since the diplomatic relationship between the two countries was established in 1992, there has been a rapid and steady increase in the number of tourist from South Korea to China or from China to South Korea. By analyzing the travel actualities of the two countries, this study will test the change of the number of South Korea and China travelers in recent 3 years from different pattern, and explore the internal reason and the problem for the South Korea and China overseas travelers. In this research we find the effect of travel prices on South Korea overseas travelers' cultural activities and collecting mementos is more positive than China's overseas travelers. However following the frequent overseas travel activities of China consumer, China overseas travelers are trying to experience various cultures such as visiting a new travel site. At last, the paper comparative study on South Korea and China consumer's overseas travel pattern and travel behavior and predict the South Korea's and China's overseas travel in future and bring forward reasonable measures to development.