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소비자의 여행선택의도 및

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Author(s)
정다원
Issued Date
2011
Abstract
This research tried to reveal the influence that it reaches to the action related to the social network and specificity in the event of the travel site and travel site and journey the experience of the journey about the consumer travel package and knowledge.
The total of 250 questions were given and collected examined but 220 questions except without the travel experience 30 questions of response data were used in the final analysis.
The result of analyze were summarized as follows.
In this research, as there was lots of the consumer travel experience, the effect that it reaches to the specificity about the journey was exposed to reach the effect that it is carful.
As to this, many consumer were settled that travel experience the consumers tries to select differently as the travel package and travel site than other tourists.
The trip to the social network was a significant effect. The more travel experience, relationships with others who want to travel and wanted to be part of. Belongs to another group of travelers to the destinations and travel experiences and attractions related to the difference of the events that have results. These results for travel products choice diversified needs of consumers is the lack of research. Choice consumer appetite to travel as a factor beyond the process of selecting an integrated and to develop marketing strategies and behavioral factors that appear after the travel experience is more important than ever.
Alternative Title
A Study on the Consumer's Travel Choice Intention and Post Travel Behavior
Alternative Author(s)
Jungdawon
Affiliation
조선대학교 일반대학원
Department
일반대학원 경영학과
Advisor
정형식
Awarded Date
2011-08
Table Of Contents
ABSTRACT
1.
제1장 서 론 1

제1절 문제의 제기 1
제2절 연구의 목적 3
제3절 연구의 구성 4

제2장 이론적 배경 5

제1절 여행상품의 정의 및 특성 5
1. 여행상품의 정의 6
2. 여행상품의 분류 7
제2절 여행참여의 개인적요소 8
1. 여행경험 8
2. 지식 11
3. 사회적 네트워크 16
제3절 여행의 차별성 요인 19
1. 독특성 19
2. 이벤트 22

제4절 여행참여 후 요인 26
1. 여행참여 26
2. 재구매의도 27
3. 기념품 30
4. 구전행동 33
5. 장소집착 38

제3장 연구방법 40
제1절 연구모형 및 가설의 설정 40
1. 연구모형의 설계 40
2. 가설의 설정 41
제2절 변수의 측정 45
제3절 자료의 수집 및 분석방법 47
1. 자료의 수집 47
2. 분석방법 47
3. 설문지의 구성 47

제4장 실증분석 50

제1절 기초자료 분석 50
제2절 변수의 타당도 및 신뢰도 분석 50



제5장 결론 및 제언 72

제1절 연구의 요약 72
제2절 연구의 시사점 73

참고문헌 75
설문지
Degree
Master
Publisher
조선대학교
Citation
정다원. (2011). 소비자의 여행선택의도 및.
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/9161
http://chosun.dcollection.net/common/orgView/200000241980
Appears in Collections:
General Graduate School > 3. Theses(Master)
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