상업건축 실내공간의 한국 전통의장 요소 영향력 평가

Abstract

ABSTRACT

An Evaluation of Influence of Korean Traditional Design Elements on the Interior Space of Commercial Building

(with Launching Brands in Gwang-ju Metropolitan City)

By Kim, Young-Hun Advisor : Prof. Park, Gang-Chul, Ph.D. Department of Architectural Engineering, Graduate School of Chosun University

As changes in eating out culture are occurring due to diversity of recent food culture and have produced eating out franchise brands, where we can experience diversity of food culture. Lots of brands with a theme of being traditional have appeared and various presentations of traditional design elements have been made. The traditional design elements are reproduced originally in general space such as floor, walls, and ceilings, part of the elements such as walls and ceilings are changed or simplified, or only partial properties extracted through reinterpretation of traditional elements are used for design. Therefore, this study classifies traditional design elements of interior space according to their representational types and identifies how physical and psychological response evaluation is presented and how much it has an influence on the interior space according to brand tradition types. Also, the study identifies elements which have high or low, or negative influence on satisfaction in each type of tradition and present positive data to create eating-out franchise space where representational methods of traditional design elements can be applied. The subjects of this experimental study were representative brands with high awareness and more members based on current distribution of launching brands. To select test and evaluation instruments, their types were classified according to representational methods of traditional design elements in modern commercial buildings and to evaluate satisfaction according to the types obtained, they were used as physical evaluation instruments and adjective evaluation instruments were used for the psychological evaluation instruments. Using the two types of evaluation instruments, the first analysis stage evaluated satisfaction in physical and psychological evaluation and analysed the influence each element has on satisfaction in each brand and the results are presented as follows: First, there were a little difference in satisfaction among five franchise brands according to traditional design elements, but they were generally satisfied with finishing materials and colors of floors, walls and ceilings. Second, in respect to the influence in psychological evaluation, only brand C was influenced by unity, the first of the six elements. Brands B and E were most influenced by clarity, the second element. All the five brands were most influenced by harmony, the third element, which means that harmony has the most important influence on brands. Only brand A was influenced by familiarity and brands A, B and D were influenced by activity, the fifth element. Finally, brands A and D were most influenced by aesthetics, the sixth element. To sum up the influence of such psychological evaluation, the influence of harmony was the highest, which indicates that traditional design elements for finishing materials and colors of floors, walls and ceilings are planned based on harmony, the most ideal space plan can be achieved. In other words, it is most desirable that modern and traditional elements are reinterpreted and combined with each other based on harmony in design of interior space in commercial building.