상업건축 실내공간의 한국 전통의장 요소 영향력 평가

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An Evaluation of Influence of Korean Traditional Design
Elements on the Interior Space of Commercial Building

(with Launching Brands in Gwang-ju Metropolitan City)

By Kim, Young-Hun
Advisor : Prof. Park, Gang-Chul, Ph.D.
Department of Architectural Engineering,
Graduate School of Chosun University

As changes in eating out culture are occurring due to diversity of recent food culture and have produced eating out franchise brands, where we can experience diversity of food culture.
Lots of brands with a theme of being traditional have appeared and various presentations of traditional design elements have been made.
The traditional design elements are reproduced originally in general space such as floor, walls, and ceilings, part of the elements such as walls and ceilings are changed or simplified, or only partial properties extracted through reinterpretation of traditional elements are used for design.
Therefore, this study classifies traditional design elements of interior space according to their representational types and identifies how physical and psychological response evaluation is presented and how much it has an influence on the interior space according to brand tradition types. Also, the study identifies elements which have high or low, or negative influence on satisfaction in each type of tradition and present positive data to create eating-out franchise space where representational methods of traditional design elements can be applied.
The subjects of this experimental study were representative brands with high awareness and more members based on current distribution of launching brands.
To select test and evaluation instruments, their types were classified according to representational methods of traditional design elements in modern commercial buildings and to evaluate satisfaction according to the types obtained, they were used as physical evaluation instruments and adjective evaluation instruments were used for the psychological evaluation instruments.
Using the two types of evaluation instruments, the first analysis stage evaluated satisfaction in physical and psychological evaluation and analysed the influence each element has on satisfaction in each brand and the results are presented as follows:
First, there were a little difference in satisfaction among five franchise brands according to traditional design elements, but they were generally satisfied with finishing materials and colors of floors, walls and ceilings.
Second, in respect to the influence in psychological evaluation, only brand C was influenced by unity, the first of the six elements.
Brands B and E were most influenced by clarity, the second element.
All the five brands were most influenced by harmony, the third element, which means that harmony has the most important influence on brands.
Only brand A was influenced by familiarity and brands A, B and D were influenced by activity, the fifth element.
Finally, brands A and D were most influenced by aesthetics, the sixth element.
To sum up the influence of such psychological evaluation, the influence of harmony was the highest, which indicates that traditional design elements for finishing materials and colors of floors, walls and ceilings are planned based on harmony, the most ideal space plan can be achieved.
In other words, it is most desirable that modern and traditional elements are reinterpreted and combined with each other based on harmony in design of interior space in commercial building.
Alternative Title
An Evaluation of Influence of Korean Traditional Design
Alternative Author(s)
kim young hun
조선대학교 공과대학 건축공학과
일반대학원 건축공학과
Awarded Date
Table Of Contents
목 차


1. 서 론
1.1 연구 배경 및 목적
1.2 연구 범위 및 방법
1.3 기존 연구 동향
1.3.1 국내 연구 동향
1.3.2 국외 연구 동향

2. 상업공간 시설 및 외식 프랜차이즈 공간특성
2.1 상업공간 이론 및 공간의 특성
2.1.1 상업공간의 일반론
2.1.2 상업공간의 공간특성
2.2 프랜차이즈 개념 및 특성
2.2.1 프랜차이즈 개념
2.2.2 프랜차이즈 특성
2.3 한국 전통의장 요소의 개념 및 특성
2.3.1 한국 전통의 개념
2.3.2 전통공간의 구성요소 및 특성
2.3.3 현대 실내공간에서 전통의장 요소 표현방법
2.4 외식 프랜차이즈 실내공간의 특성
2.4.1 브랜드 실내공간 특성
2.4.2 브랜드 이미지 요소

3. 외식 프랜차이즈의 국내 현황
3.1 외식 프랜차이즈 산업의 발전 과정
3.2 국내 외식 프랜차이즈 현황
3.3 광주광역시 프랜차이즈 현황
3.4 본 연구의 분석 대상 평가 항목 선정
3.4.1 물리적 평가 항목 선정
3.4.2 심리적 평가 항목 선정
3.4.3 선행연구를 통한 실내이미지 평가 형용사 도출
3.5 브랜드별 실내공간 이미지 평가를 위한 형용사 추출
3.5.1 각 실내공간에 대한 형용사 반응 조사
3.5.2 이미지 평가를 위한 형용사 추출

4. 외식 프랜차이즈 실내공간 현황조사 및 유형분류
4.1 조사 대상 선정 및 방법
4.2 사용자 선호도에 의한 조사 브랜드 선정 및 유형분류
4.2.1 조사 브랜드 선정 방법
4.2.2 조사 브랜드 유형분류 방법
4.2.3 사례조사 현황 및 전통의장 요소 표현형식 유형
4.2.4 브랜드별 실내공간 분석 및 유형분류
4.3 조사 브랜드 유형별 전통의장 요소에 따른 만족도
4.3.1 프랜차이즈 브랜드 유형별 실내 이미지 영향 요인 분석 4.3.2 브랜드별 전체 만족도 반응 평가
4.3.3 프랜차이즈 브랜드별 실내공간의 전통의장 요소 반응평가
4.4 브랜드별 실내공간 물리적 구성에 따른 심리적 반응 평가 4.5 소 결

5. 인자분석에 의한 각 브랜드별 형용사 어휘의 심리 추출
5.1 분석 개요
5.2 형용사 어휘 심리 추출 분석
5.3 브랜드별 전통의장 요소의 만족도에 미치는 영향력 분석
5.4 브랜드별 심리적 평가항목의 영향력 분석
5.5 소 결

6. 결 론
김영훈. (2011). 상업건축 실내공간의 한국 전통의장 요소 영향력 평가.
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General Graduate School > 4. Theses(Ph.D)
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