중국벤처기업 창업가의 성취욕구와 위험감수성향이 경영성과에 미치는 영향

Abstract

This research was set in the People's Republic of China. This empirical research focuses on analyzing the characteristics of venture entrepreneurs of enterprise operation result influence degree. On this study the venture entrepreneurs characteristics is: venture entrepreneurs "Achievement Motivation" and venture entrepreneurs "Risk-taking Properties" and "Innovativeness". There were many research for venture business in Korea and many other countries, But there was little empirical study focuses on Chinese venture business and Chinese venture entrepreneurs characteristics by Achievement Motivation and Risk-taking Properties and Innovativeness. According to reviewing the literature of factors affecting the performance of venture business firms. An Empirical Research on Entrepreneurs Characteristics of the Chinese Venture Business, And The Effects of Entrepreneurs Characteristics in the Corporate Performance. For empirical research investigating the object of venture companies in China. The first survey was conducted from December 28, 2008 beginning February 22, 2009 end. Lasted for 2 months. The second survey is from June 22, 2009 beginning August 22, 2009 end. Lasted 2 months too. Emphasis placed on China Jilin Province, Tianjin, Shanghai and Guangdong Province. In this four regions to create more than 3 years or 3 years of the enterprise. A total of 300 surveyed venture company. During the 4 months of the time, received the questionnaire can be used 314. And its also analyzed. For this study, exploratory factor analysis of the data analysis and reliability analysis, Correlation analysis was used the SPSS 14.0 KO for Windows Program. Confirmatory factor analysis and structural equation modeling for hypothesis testing and path analysis were analyzed used the Amos 6.0 Program. Psychological characteristics of entrepreneurs, innovativeness and Corporate Performance in order to clarify the causal relationship between the exploratory factor analysis, Confirmatory factor analysis, And for the research model by structural equation model is analyzed through. Psychological characteristics of entrepreneurs Achievement Motivation their desire for Innovativeness and Corporate Performance showed a significant effect The Risk-taking Properties having significant influence on the innovativeness but did not show a significant influence. Through an innovativeeness sexual Risk-taking Propensity has an impact on Corporate Performance. But a direct impact on Corporate Performance was not represented. This research would be enriched with additional difference studies between Korean SME and Chinese SME.