현대미술과 문화산업에 관한 연구

Abstract

ABSTRACT

A Study on Contemporary Art and Culture Industry -Focused on Adorno's theory of art

Kee-Moon Seo Advisor : Prof. Park Jung Kee Ph.D. Department of Aesthetics & Art History, Graduate School of Chosun University

This study is to identify culture-industrialization or non-art shown in contemporary art based on Adorno's theory of art, and to present Adorno's negative aesthetics as an alternative art theory. That is, its main goal is to show that most of the contemporary art products that have been highly evaluated in pure art are mere products of cultural industry like those which are governed by the demand and provision principle, and most of them are reduced to an instrument of cultural industry which is a subordinate variable of capital through Adorno's criticism theory. Therefore, this study begins with organizing part of Adorno's art theory which is a methodology of analysis. This study is confined to Adorno's art theory centering on his cultural industry theory, which was decided within a degree necessary enough to identify cultural industrialization of contemporary art. To demonstrate cultural industrialization or non-art of contemporary art, this study targets ' Art of Duchamp, Andy Warhol and Paik Nam-June’. Their art is evaluated in a wholly different perspective in Adorno's criticism theory unlike existing criticism and this study focuses on identification of the difference. Though there are many studies for which Adorno's theory is applied in other genres of art such as music or literature, thre are only a few studies on its application for art. In consideration of it, this study is to attempt to show an example of strict and critical art analysis for which Adorno's art theory is applied. This study emphasizes that Adorno's aesthetics as negation can be presented as a healthy standard point or an alternative aesthetic theory for contemporary art with no standards.