현대 미술관과 미술관 교육 : 관람객 소통과 마켓팅 전략차원에서 고찰한 미술관교육

Abstract

Museums have made significant strides in increasing public access to museums through their strong commitments to an educational mission. As Leading advocates for and communicators with the general public, the museum education department and the museum educator play vital roles in fulfilling the educational mission of a public educational role of the contemporary art museum with a focus on its education division, as a primary agent for public education in national institution. The purposes of the study were to investigate: the education division's institutional roles and functions, examining its strengths and weaknesses in close relation with the institutional context; the methods of museum education programming and administration; and the contemporary art museum's exemplary role in public education. Finally, implications for Korean national art museums were derived from the practices of abroad art museum's education division. Significantly, based on the assumption that context is one of the most important determinants that guides the phenomena, this research examined the education division as related to the institutional context in which the gallery is founded and operated. The qualitative case study method involved open-ended interviews, document reviews, and observations in the field, which enabled contextual, in-depth, and holistic understanding of the education division. The results of the study were that the education division functions in close relationship within the context of the gallery, and thus a museum's educational role is best understood when it is examined in the context of the institution. The research findings suggest the exemplary public educational roles and practices that a national museum should and could fulfill with its relatively secure, high quality resources entrusted by the nation's public. The scale of vision to serve an entire nation in a national role is the characteristic mandate and function demanded of a national museum's education department. Other exemplary practices that a national museum should perform are offering diverse forms of presentation to serve a broad range of the nation's public, and a commitment to excellence in all its practices. Also, the education department and museum educators' distinctive institutional roles and importance were confirmed by the findings from the study of the contemporary art museum's education division. They involved the enhancement of public access to the works of art and the museum, audience advocacy, audience development/outreach, and public relations. Then, based on the study of the contemporary art museum's education division, implications for Korean national art museums were presented to strengthen their public educational role. The issues of paradigm shift, professionalization of museum education, redefining the government role, the evaluation of museum programs, and a new vision and networking for national serves were discussed.