인라인스케이트 활성화 전략에 관한 연구

Abstract

This study sets adults participating in inline sport in Gwangju as population as of August, 2005 and sampling was done with stratified cluster sampling. Results of questionnaire from 211 respondents except unfaithful responses or partially omitted data were analyzed with one-way ANOVA and canonical correlation analysis using statistical program SPSS 10.0 and then the following conclusions were obtained. First, there were statistically significant differences in participation hours and frequency except duration of participation among sub-factors of participation by sex and age of demographical characteristics factors and men showed relatively higher participation than women in participation hours, duration and frequency which are sub-factors of participation showing significant difference. Second, there was statistically significant difference by education only in participation hours of sub-factors of participation by sex and age, there was no difference in participation hours between below high school and graduate school and they showed relatively higher participation hours than university graduates. Third, there were statistically significant differences in participation hours and frequency and monthly income among sub-factors of participation by sex and age and participation was highest when their monthly income was below 2,500,000 won - 3,500,000 won. Fourth, according to analysis results of canonical correlation analysis between participation degree and popularization factors of inline skate, canonical correlation coefficient (=0.551) was statistically significant (likelihood ratio=0.651, degree of freedom=15, p value=0.000) and two canonical correlation coefficients were not significant in understanding relation between two variable groups. Therefore, it was found that participation hours and frequency in inline skate which had the most influence on participation degree were important selection factors to inline association and in particular, when their monthly income was below 2,500,000 won - 3,500,000 won, their participation in inline skate was highest and as they earn higher income, they participate in inline skate more. In addition, program, coach and facility factors which have more influences on popularization of inline skate were most sensitive factors to those who are to select inline skate as their sports item and it should be considered in planning PR strategies.