NH농협 공제사업의 경쟁력 강화 방안에 관한 연구

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This study improvements of Nonghyup's multi-aid project based on its future reorganization to advance into insurance business and examined methods to secure competitiveness of Nonghyup's insurance business. As financial environment changes rapidly, financial industry set out to sell insurance products for increasing non-interest profits through business diversification from net interest margin dependent profit structure and it accelerated competition among financial industries.
Therefore this study researched security of competitiveness by Nonghyup's multi-aid project because Nonghyup must overcome limitations of its multi-aid projects through the revision of Nonghyup laws and establishment of insurance related subsidiary companies, secure its competitiveness through the maintenance of exemption and enhance synergy effects of a holding company.
It examined marketing management methods specialized by customers and channels for developing strategic products to cope with changes of insurance environment through demand survey of insurance and enhancing competitiveness of insurance marketing.
It also studied methods of developing Nonghyup insurance which can help farmers' stable economic life in a dead zone of disaster by increasing commission income when more competitive insurance system is introduced through development of a new product, enhancement of marketing capacity and advancement of insurance system.
For the purpose of securing competitiveness of NH insurance, Nonghyup should be developed to comprehensive financial group through the security of competitiveness of insurance products meeting insurance demander's needs, extension of professional sale channels, activation of policy insurance for increasing farmers' actual profits, capture of niche market, and extension of marketing education, and with these, it must make system which can be a help for Korean agriculture.
Alternative Title
A Study on the improvements competitiveness of Nonghyup's insurance business
Alternative Author(s)
Kim, Hea Kyung
조선대학교 대학원
경영대학원 경영학석사학위과정
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Table Of Contents
제1장 서 론 1
1. 연구 목적 1
2. 연구 방법 2

제2장 이론적 고찰 4
1. 공제의 개념과 발전과정 4
2. 공제의 현황 10
3. 우리나라 보험가입 현황 및 수요조사 17
4. 보험산업 전망과 공제사업 개편 방향 23

제3장 외국의 협동조합 보험 실태 28
1. 유럽의 협동조합 보험 28
2. 일본농협의 공제사업 33

제4장 NH농협 공제사업의 문제점과 경쟁력강화 방안 36
1. 농협공제의 비전 36
2. NH농협 공제사업의 문제점 38
3. 공제사업의 경쟁력 강화 방안 40

제5장 결 론 47

조선대학교 경영대학원
김해경. (2010). NH농협 공제사업의 경쟁력 강화 방안에 관한 연구.
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Business > 3. Theses(Master)
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