부동산 시장의 환경요인과 행동요인이 투자자 만족에 미치는 영향

Abstract

The Effects of Investor's Satisfaction on Environmental and Behavioral Factors in the Real Estate Market

by Park, jeong-Gi Advisor : Prof. Kim, Jong-Ho, Ph.D. Department of Business Adminstration Graduate School of Business Adminstration Chosun University

This study amis at presenting implications in the aspect of marketing by clarifying the interrelationship between variables that behaviors factors of investors influence on satisfaction in investment for efficient real estate market. To achieve the purpose of this study, more detailed goals are restricted as follows; First, Interrelationship among the degree of satisfaction of real estate investors, Environment and behavioral factors of real seated investment. And next, Environment and behavioral factors of real seated investment are considered here. Whether there is interrelationship between behavioral and environment factors of real estate investors, demographic variables, and those by experiences of investment in determined. In Research methodology to study the aims and scope mentioned above effectively, literature review and empirical research methods were used here. Moreover, as the way of research, literature review, questionnaire research, and interview method were used on the basis of the actual field experience of this researcher, on the other hand, as methods for the analysis, frequency analysis, factor analysis, reliability test, ANOVA, correlation analysis, and multi-regression analysis were conducted using SPSS 12.0. The results from the analysis above can be summarized as follows: First, as a result of the effect of the degree of environmental factors in the real estate market on the investors satisfaction, the degree of environmental factors indicated part of positive effect significantly on the investors satisfaction. Second, from the analysis on the effect of behavioral factors of real estate investors on the degree of satisfaction of investment. Third, in the analysis of the degree of importance between behavioral factors of real estate investor and environmental factors in the real estate market. As the result of analyzing the influence on the importance of return on investment, the degree of preference/regulation factors, business situation, and financial conditions showed positive influence on them. And then, the influence of the importance of investment trust indicated that business condition, the extent of danger on investment objects, preference/regulation, and external danger had an positive effect. In addition, behavioral factors of real estate investors showed differently according to whether which environmental factor was valued above everything else by investors, and they differed by education, job and investment behaviored.