CHOSUN

무용학원 마케팅역량에 따른 만족, 몰입, 충성도의 관계

Metadata Downloads
Author(s)
백승헌 채훈화
Issued Date
2019-02
Keyword
Dance Academy Satisfaction Commitment Marketing Capability Relationship
Abstract
The purpose of this study is to identify the relationship between the satisfaction of marketing competence of dance institute, emotional factors of loyalty and loyalty, and those who have experience in dance classes in Gwangju and Chonnam were selected as the population. First, the marketing competence of the dance academy was found to af fect satisfaction. Second, the marketing competence of the dance institute influenced the commitment. Third, the satisfaction of the dance institute influenced the commitment. Fourth, satisfaction of dance school did not affect loyalty. Fifth, it was found that the commitment of dance institute influenced loyalty. Sixth, the marketing competence of the dance institute influenced the loyalty.
Alternative Title
The Relationship between Satisfaction, Commitment, and Loyalty According to Marketing Capability of Dance Academy
Alternative Author(s)
Baek, Seung-Heon Chae, Hoon-Hwa
Department
Dept. of Sports Industry
Publisher
대한무용학회
Citation
백승헌. (2019-02). 무용학원 마케팅역량에 따른 만족, 몰입, 충성도의 관계. 대한무용학회 논문집, 77(1), 47-69. doi: 10.21317/ksd.77.1.4
Type
Journal paper
ISSN
1598-4672
DOI
10.21317/ksd.77.1.4
URI
https://oak.chosun.ac.kr/handle/2020.oak/18634
Appears in Collections:
Dept. of Sports Industry > Baek, Seung-Heon
Authorize & License
  • AuthorizeOpen
Files in This Item:
  • There are no files associated with this item.

Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.