무용학원 마케팅역량에 따른 만족, 몰입, 충성도의 관계

Abstract

The purpose of this study is to identify the relationship between the satisfaction of marketing competence of dance institute, emotional factors of loyalty and loyalty, and those who have experience in dance classes in Gwangju and Chonnam were selected as the population. First, the marketing competence of the dance academy was found to af fect satisfaction. Second, the marketing competence of the dance institute influenced the commitment. Third, the satisfaction of the dance institute influenced the commitment. Fourth, satisfaction of dance school did not affect loyalty. Fifth, it was found that the commitment of dance institute influenced loyalty. Sixth, the marketing competence of the dance institute influenced the loyalty.