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무용학원 지도자의 의사소통능력에 따른 참여자의 행동체계연구 : 참여자의 가치-태도-행동(VAB)체계를 중심으로

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Author(s)
백승헌 채훈화
Issued Date
2019-06
Keyword
communication communication ability value attitude behavior
Abstract
The purpose of this study is to investigate the participants' behavioral system according to the activity of the communication dancer of the dance institute, using the SPSS 22.0 and AMOS 22.0. First, the commu nication ability of the leader of dance school has a positive (+) influence on the value. Second, the communication ability of leader of dance school has a positive effect on attitude. Third, the communication ability of the leader of the dance school had a positive effect on the behavioral intention. Fourth, the value of dancer 's leader has a positive effect on attitude. Fifth, the value of the leader of the dance school did not have a positive influence on the behavioral intention. Sixth, the attitude of the leader of the dance school had a positive effect on the behavioral intention. In conclusion, it can be seen that the communication skills of the dancers 'leaders are an important strategy that determines the par ticipants' behavioral system (VAB). Therefore, through the communica tion skills of the dancers' instructors, they will influence the positive im age of the dance school and the loyal customers through the change of trust and attitude.
Alternative Title
A Study on the Behavioral System of Participants according to Communication Ability of Leaders of Dance Academy : Focusing on participants value-attitude-behavior (VAB) system
Alternative Author(s)
Baek, Seung-Heon Chae, Hoon-Hwa
Department
Dept. of Sports Industry
Publisher
대한무용학회
Citation
백승헌. (2019-06). 무용학원 지도자의 의사소통능력에 따른 참여자의 행동체계연구 : 참여자의 가치-태도-행동(VAB)체계를 중심으로. 대한무용학회 논문집, 77(3), 87-104. doi: 10.21317/ksd.77.3.5
Type
Journal paper
ISSN
1598-4672
DOI
10.21317/ksd.77.3.5
URI
https://oak.chosun.ac.kr/handle/2020.oak/18633
Appears in Collections:
Dept. of Sports Industry > Baek, Seung-Heon
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