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CHOSUN Repository Research Laboratory Cultural Technology Laboratory 문화예술산업연구소 논문집 2020 Vol.20, No.1

브랜드 포지셔닝을 위한 브랜드퍼스낼리티 맵 활용단계 연구

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Author(s)
양지원
Issued Date
2020
Keyword
브랜드퍼스넬리티 브랜드 컬러맵
Alternative Title
A study on application stages of brand personality map for brand positioning
Alternative Author(s)
Yang, Jiwon
Publisher
조선대학교 문화예술산업연구소
Citation
양지원. (2020). 브랜드 포지셔닝을 위한 브랜드퍼스낼리티 맵 활용단계 연구, 문화예술산업연구소 논문집 | Vol.20, No.1 p.26 ~ p.33
Type
Laboratory article
ISSN
1598-9194
URI
https://oak.chosun.ac.kr/handle/2020.oak/17352
Appears in Collections:
2020 > Vol.20, No.1
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