한국 거주 중국 소비자의 한국 원산지 제품의 만족도와 재구매 의도에 관한 연구

Abstract

With the progress and development of the times, the populations of the countries that go to study, travel and even immigrate to Korea are staggering. Among them, Chinese personnel in Korea account for most of the total number of foreigners in Korea. Living in Korea cannot avoid spending in Korea, daily necessities, cosmetics, food, gifts, clothes, electronics, phone bills, etc. Origin products are an important pillar of the Korean economy. Research on the satisfaction and repurchase intention of Chinese consumers living in Korea is of positive significance for promoting the development of the Korean market. This paper uses Chinese consumers living in Korea as the sample area to launch the questionnaire distribution and collection work. The purpose of this study is to determine customer satisfaction and repurchase intentions based on various characteristics when Korean Chinese consumers actually purchase products. Through this research, real data can be obtained, and then analyzed, the results obtained can increase customer satisfaction and repurchase intention, and can provide strong support and improvement to the local market. This article takes Chinese consumers in South Korea as the research object, and mainly conducts questionnaire statistics, data compilation and analysis on the satisfaction and repurchase intention of Korean origin products. On the basis of the questionnaire, a model was established and hypotheses were proposed to test whether their guesses were positive. This article uses SPSS26.0 for data analysis, demographic descriptive statistical analysis, reliability analysis, validity analysis, factor analysis, frequency analysis and other relevant analyses. This paper adopts the empirical method and uses the Likert scale to make relevant answers, proofs and analyses to statistical questionnaires.