유아태권도 운영실태가 마케팅 전략에 미치는 영향

Abstract

The purpose of this study was to understand the operating conditions of Taekwondo, which teaches infant Taekwondo, and to examine the effects of these factors on the marketing strategy. According to the questionnaire, factor analysis, reliability analysis, t-test, one-way variance analysis, correlation analysis, and multiple regression analysis were performed through SPSS 26.0. All statistical significance was defined as p<.05. The conclusions made through this study are as follows.

First, it was confirmed that differences appear according to demographic characteristics of infant Taekwondo leaders (gender, age, grade, and final education).

Second, it was confirmed that there was a positive correlation between public relations (parish), educational programs, operational satisfaction, and promotional factors of marketing strategies of infant Taekwondo leaders.

Third, it was confirmed that publicity (parish) of the management status of infant Taekwondo leaders affects the promotional factors of marketing strategy, and educational program and operational satisfaction have an effect on educational value.