전제의 기능과 영어 광고 안에서의 전제의 적용
- Issued Date
- 2013
- Abstract
- One of the most important abilities that a human being possesses is communication skill. Communication is a means to share emotions or ideas among people. A number of research on how to communicate effectively has been conducted by linguists for decades. One of the linguistic devices to communicate effectively is presupposition.
- Alternative Title
- Application and Function of Presupposition in English Commercial Advertisement
- Alternative Author(s)
- Kim Eunji
- Affiliation
- 조선대학교 교육대학원 영어교육
- Department
- 교육대학원 영어교육
- Advisor
- 최영주
- Awarded Date
- 2014-02
- Table Of Contents
- 목 차
ABSTRACT
Ⅰ. 서론 ·············································································· 1
1.1 연구의 목적 및 내용 ··············································· 1
1.2 분석 기준과 방법 ···················································· 2
Ⅱ. 전제 ·············································································· 5
2.1 전제의 정의 ······························································ 5
2.1.1 전제의 두 가지 분류 ··········································· 7
2.1.2 전제유발자 ··························································· 9
2.2 전제와 함의, 함축 ·················································· 12
2.2.1 함의 ······································································ 12
2.2.2 함축 ······································································ 14
2.2.3 전제와 함의 ························································· 16
2.2.4 전제와 함축 ························································· 18
Ⅲ. 전제와 전제의 기능 ·················································· 21
3.1 선행 논문 연구 ························································· 21
3.2 숨김 기능 ·································································· 21
3.3 설득 기능 ·································································· 23
3.4 정보 확장 기능 ························································· 25
3.5 문장 간결 기능 ························································· 26
3.6 정보 강조 기능 ························································· 28
3.7 자기 보호 기능 ························································· 29
3.8 완곡어법 기능 ·························································· 31
3.9 흥미유도 기능 ·························································· 33
Ⅳ. 영어 광고속의 전제의 적용 ······································ 35
4.1 숨김 기능 ·································································· 35
4.2 설득 기능 ·································································· 36
4.3 정보 확장 기능 ························································· 37
4.4 문장 간결 기능 ························································· 38
4.5 정보 강조 기능 ························································· 39
4.6 자기 보호 기능 ························································· 40
4.7 완곡어법 기능 ··························································· 41
4.8 흥미유도 기능 ··························································· 42
4.9 2가지 이상 쓰인 전제의 기능 ································· 43
Ⅴ. 광고 속에서의 전제의 기능 통계 ······························ 46
Ⅵ. 결론 ··············································································· 48
참 고 문 헌 ········································································· 52
- Degree
- Master
- Publisher
- 조선대학교
- Citation
- 김은지. (2013). 전제의 기능과 영어 광고 안에서의 전제의 적용.
- Type
- Dissertation
- URI
- https://oak.chosun.ac.kr/handle/2020.oak/15686
http://chosun.dcollection.net/common/orgView/200000264422
- Appears in Collections:
- Education > 3. Theses(Master)
- Files in This Item:
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