청소년의 자아존중감과 소비행동 유형이 이동전화 소비행동에 미치는 영향

Abstract

The purpose of this study is to provide a basic material to help building the right consumption habit of adolescents through establishing positive self-esteem. For this purpose, first of all, the self-esteem and the consumption behavior in adolescents were reviewed. The 487 samples out of 517 used as a valid dadta and SPSS/WIN 12.0 software program is used to analyse the reliability, frequency, percentage, averge, standard deviation, correlation, Duncan' multiple range test, ANOVA and multiple regression. The research about the effect of self-esteem and consumption behavior type on the consumption behavior of mobile phones in adolescents is as follows. 1) Self-esteem and consumption behavior type of adolescent analyze factors. 2) Self-esteem inquire into an influence to be mad to a consumption behavior type of adolescent. 3) Consumption type of adolescent is a what kind of difference the relationship between social characteristic. 4) A mobile phone is how in a self-esteem and consumption behavior type whether or not affect it. As the research result we find the fact is as follow. First, self-esteem are analysed by two factors. And consumption behavior type of adolescent are analysed by three factors. Second, higher self-esteem show off conspicuous․impulsive purchasing a high and the lower self-esteem were planning to purchase. Third, conspicuous․impulsive purchasing showed no significant difference in consumption a year, spending money, grades. And planning to purchase showed no significant difference grades. Finally, adolescent take deliberate purchase and the practical side into consideration as high self-esteem. Conspicuous․impulsive purchase buy a mobile phone to the irrational use and is disposed. And planning to purchase buy a practical plan to mobile consumption behavior. As the result of reseach, we offer the desirable mobile phone use and the consumer's education plan. 1) The consuming education about the use of the impulsive phone call and letter message use is necessary. 2) Consumers to avoid damage to consumer education information should be encrypted. 3) Dispose of their mobile phones to consider the impact on the community knows how to be a responsible consumer education needs.