박물관과 관람객의 커뮤니케이션에 관한 연구

Abstract

A museum was a place for collection, preservation and exhibition in the past. In recent days, that is newly recognized as a place for learning and knowledge acquisition due to modern people's growing needs for culture and the changes of the times. And that is viewed as a space where people in general can be well cultivated and enjoy culture in their free time. Thus, there is a great shift in the roles of modern museums, and they try to keep reinventing themselves in response to user needs. The ultimate goal of a museum is having a smooth communication with visitors, namely boosting interaction with spectators, and programs and exhibition interpretation media provided by museum serves as a catalyst in stepping up the communication. The purpose of this study was to delve into museum-visitor communication through programs and exhibition interpretation media in an attempt to seek ways of vitalizing specialty museums in south Jeolla province. To keep up with the global trend marked by segmentation and diversification, there is an increase in the number of specialty museum that caters to any particular field. In our country, the introduction of local autonomy in the 1990s has stimulated each region to pursue its own development, and the introduction of five-day week has increased individual people's needs for culture. As a consequence, a lot of specialty museums have been established in response to the regional and individual needs. Chapter 2 titled 'Understanding of Museum' described the general characteristics of museum including concept and function to get an accurate grip on that. Chapter 3 titled 'Viewer-Museum Communication' looked into relevant theories and the types of programs and exhibition interpretation media offered by museums in our country. Chapter 4 titled 'Vitalization of Specialty Museums in South Jeolla Province' selected three different museums from the region to explore how to dynamize specialty museums in consideration of their current state. And four museums were presented as examples of successful museum-boosting plans: Cheongju Early Printing Museum, Museum of Korea Straw and Plants Handicraft, Design Museum of the United Kingdom, and Ghibli Museum of Japan. There were largely six problems with museums, and how to resolve the problems to dynamize museums could be suggested as below: First, a shortage of human resources and financial difficulty were chronic and typical troubles that museums are faced with, and the problems should be eliminated. Second, a variety of programs and media should be developed not to make revisitors feel boring. Third, the types of programs that link museum and school education should be prepared. Teachers should be encouraged to take training courses in museums on a regular basis, and museum employees should keep paying a visit to schools. Fourth, museum accessibility should be improved, and how to ensure the conveniences of users and urge their revisit was suggested in this study. Fifth, festivals and cultural festivals were held in a move to expedite collaboration between local community and museums, and the festivals should carefully be prepared not to aim just at entertaining. Sixth, how to improve inadequate marketing and promotion was explained. A museum is no longer a place that is elusive, difficult to understand and just puts old-fashioned relics on display. That is a place for lifelong learning, a space for making up for school education, and a space for the acquisition of knowledge and skills. Users are able to get more from it than they expect. In the future, sustained research efforts should be channeled into grasping the needs of users from their perspectives, and the efforts will contribute to facilitating museum-user communication and making a museum more accessible.