상사의 커뮤니케이션 전략이 종업원의 인상형성과 직무몰입에 미치는 영향

Abstract

ABSTRACT

The Influence of the Supervisor´s Communication Strategy on the Employee´s Impression Formation and Job Involvement

– Focus on the Humor and Emoticon

Eun Jin Park Advisor : Prof. Jin Chul Jung Ph.D. Department of Business Administration Graduate School of Chosun University

The purpose of this study is to inquire into whether a workplace superior’s use of humor types and messenger emoticons, etc. in official business and informal activity draws a positive impression of the superior from employees, and whether it is possible to have an influence on employees’positive impression formation of a superior through the interaction of motivation to use a humor type as verbal communication, and emoticon as non-verbal communication. In addition, this study intended to inquire into whether the positive impression formation has an influence on employees’ job involvement, and verified the mediated effect of positive impression formation in the relations between these antecedents and result variables. This study collected data used for the empirical analysis through the survey method. Then, this study conducted a survey of the employees working for a large company and a small & medium business located at Gwangju district, and distributed a total of 550 copies of questionnaires during the survey period from March 15 until April 30, 2017. This study collected 368 copies out of the distributed questionnaires, and used 299 copies for final analysis after removing 69 copies which were unfaithfully prepared, or omitted some replies, etc. in an effort to raise the reliability in measured value and to get useful results in empirical analysis. The hypothesis verification of this study is summed up as follows:

First, as a result of verifying the influence of a superior’s humor type on employees’ impression formation, it was found that self-enhancing humor and relational humor, which are sub-variables of a superior humor, had a positive(+) influence on impression formation while aggressive humor was found to have a negative(-)influence on impression formation. Second, as a result of verifying the influence of motivation to use emoticon on impression formation, only the emotional variable-the sub-variable of motivation to use emoticon- was found to be a positive(+) influence on positive impression formation; in addition, pro-social motive purpose was found not to have a significant influence on employees’positive impression formation of a superior. Third, as a result of verifying the influence on impression formation through the interaction of a superior’s motivation to use a humor type and emoticon, it was found that self-enhancing humor and pro-social motive purpose had a positive(+) influence on the positive impression formation about a superior, and relation humor and emotional purpose had a positive(+) influence on impression formation through their interaction. However, relational humor and pro-social motive purpose were found to have a negative(-)influence on impression formation through their interaction. Fourth, as a result of verifying the influence on employees’ positive impression formation about a superior and job involvement, a superior’s attraction as a sub-variable of positive impression formation, was found to have a significant influence on employees’ job involvement, but a superior’s veracity showed a non-significant result. Fifth, as a result of verifying the mediated effect of positive impression formation in the relations between a superior’s humor type and job involvement, only the self-enhancing humor among the sub-variables of a superior’s humor was found to have a significant influence on job involvement by completely mediating positive impression formation. Sixth, as a result of verifying the mediated effect of positive impression formation in the relations between the motivation to use emoticon and job involvement, only the emotional purpose among the sub-variables of the motivation to use emoticon was found to have a significant influence on job involvement by partially mediating positive impression formation. Looking into the implications based on these study results, first, this study is significant in that it presented the verification of the influence on positive impression formation about a superior consequent of the motivation to use a superior’s humor type and emoticon as a method for deducting a positive result of communication between a superior and a member in divers organizations. In other words, this study suggested a use approach which makes it possible to deduct a positive result from the position of an organizational member other than the use of humor and emoticon stemming from a personal inclination with the recognition of double-sidedness of a positive and negative effect of humor and emoticon. Second, many companies have failed in the response to a rapid change pursed by an organization although they comment on a horizontal organization culture. It’s basically because they failed to present a substantial method about improvement of communication between employees in high/low rank while just settling for input of formal systems like improvement of address terms, or destruction of positions, etc. Accordingly, one of the significance of this study is that this study it represents a direction intra-organization communication in line with the times through the suggestion that the entire quantity of communication through the use of a leader’s humor and emoticon is resultantly linked to the positive impression formation of a leader, and a member’s positive job involvement. Third, the recent use of humor is expected to have a positive effect on an organization as a management technique by hands-on workers, but the part addressed by the field of business administration might be slim in comparison with such expectations. In such a realistic condition, this study added additional research results about humor in business administration through the suggestion of effectiveness of a superior’s intra-organization communication method through detailed types of humor. Lastly, the use of emoticon is becoming common and diverse in every corner of society in keeping with the stream of times, especially brisk even in official communication and informal communication of an organization; nevertheless, there has been no preceding research addressing this issue in the areas of personnel affairs & organization in comparison with the fields such as art plastic, linguistics and marketing, which showed lots of interest in the use of emoticon. Accordingly, through this research, this study presented the influence on communication between a leader and members through the variable of emoticon which has been hardly addressed in the area business administration, and its consequent performance of job involvement.