인터랙션 디자인을 통한 감성 공간 표현 연구 : 국내·외 기업 홍보관을 중심으로

Abstract

As emotional design which appeals to human nature has been considered important, our society has entered into emotion-oriented society where humans exist in the center of all the results. For such entrance, many efforts have been made for more organized activities and interaction. Business promotion centers as a marketing space which just provided information, functions and efficiency have made every effort to uniquely meet the changing trends and senses of value of the public. In particular, they have made emotional access to space through which they can communicate with customers and their recognition can be enhanced and recreated it as a window of communication full of culture and emotion although the centers were confined as commercial space. Therefore, this study aims to analyse characteristics and meaning interaction design and emotional space have in modern society through theoretical speculation. For the study, characteristics of interaction design and emotional space were identified and connected key words were derived based on bibliographical review. This study organized characteristics applied for space through connected key words extracted. made a framework of how to represent interaction design and emotional space, and analysed the cases of representing interaction design and emotional space in order to provide theoretical data on the relations between characteristics of interaction design needed for business promotion centers and how to represent emotional space. As a result, it was discovered that the centers communicated with customers so that they could interact with space in various ways using images of each company. The centers provided information and opportunities of experience everywhere through interaction design for customers and represented space properly as a cultural space for various communications with them. In particular, they had significant expression using movements of users as media for interaction design and emotional space and spatially engaging expression for which various attempts can be made for communications with users. To maximize spatial experiences of users, they provided feedbacks actively through expanded use of senses. Therefore, it was discovered that expression of emotional space can stimulate senses as a medium of communication between users, space and things through interaction design. Through representation of emotional space by such interaction design, the business promotion centers can be a new cultural and emotional space which contributes to innovation and creativity as a field of new experiences and communication.