한국 기업의 중국시장 진출전략에 관한 연구 - IT 중소기업을 중심으로

Abstract

China's progress during the economic reform era that began in 1978 has been one of the great economic success stories of the post-war ear China has become the world's seventh largest economy and second largest recipient of foreign direct investment(FDI). China's performance is all the more remarkable in that its reforms have been gradual and its development has occurred despite extensive, though declining, state ownership and intervention in the economy. The accession of China to the World Trade Organization (WTO)marks an important milestone along the reform path China has been following for more than twenty years, rather than a new direction. China han been liberalising its international trade and investment policies since the mid-1980s and is now as open as some present WTO member. Since entering the WTO, the Chinese government has encountered the situation of having to prepare a market environment of international standards. China, country which is relatively undeveloped in ICT(Information and Communication Technology), eagerly wants to be an advanced nation.

Beginning in 1979, China launched several economic reforms. The central government initiated price and ownership incentives for farmers, which enabled them to sell a portion of their crops on the free market. In addition, the government established four special economic zones for the purpose of attracting foreign investment, boosting exports, and importing high technology products into China, Additional reforms followed in stages that sought to decentralize economic policy making in several economic sectors, especially trade.

The 20th century is the society of information. In this recolution of information needs people and counties to get IT(Information Technology). Today, most people agree that Chinese market is the largest market in every parts in the world, particular in IT. Many famous international enterprise already towarded Chinese market, and try to preoccupy the Chinese marker.

It's a opportunity for Korea IT industry to strengthen the long-term competitiveness of the corporation, increase market shares and occupy market in advance. Entering into Chinese IT market, which is already the largest market and will remain the largest in the world, is an important goal for Korea, which has a comparatively mall market, but one which is highly penetrated.

In the digital era, a nation's competitiveness and fate is determined by the success in the field of information technology. Fortunately, Korea has a leading edge in the field of ICT which is by far the most important sector derivers from the strong commitment and collaborative efforts of government, industry and R&D. However, In order to succeed in investment in China, Korean IT companies are concerned about the investment climate in China, Particularly about rules relating to establishment, the transparency of investment rules, the tax system and so on.

This study is designed to make an in-depth analysis on the new market environment and market structure of China IT industry. Also, This study is intended to provide strategies for Korean IT companies wishing to operate in China. And the promotional strategies of Korean firms toward China in detail, examined thoroughly strategic preparation, discussion and investigated current problems of the Chinese IT market. By doing so, it focuses on key advantages of China as a location for establishing foreign direct investment compared to other countries. Building on this, general strategies for Korean IT companies to take forward from its current position on to achieve China IT market entry are suggested.