매체발전 역사에 따른 매체의 현실 재구성

Abstract

According to Marx, the productive force decides the relations of production. It means that the reforms of the technology can promote the development of social relations. In this article, it is supposed that the development of media technology can impacts social relations. Especially with the development of the media technology, the relations between media and media reality have been changed. This is to say, the media medium. Media can create the reality and naturally the created reality is different from the realistic reality. To make out the realistic relations between media and reality, this article starts with the history of media. By explaining the flowing of the media history, the article draws out the conclusion of what the relations between media and reality are. This article focuses on the media theories by Mcluhan, Flusser, Benjamin, and Baurdrillard. It can be concluded that because of the new media, human being can be a liberal presence, and the realistic of democracy and humanism are no more just utopian. But the reality is that human beings are still living in a world that is created by the media. People can get more active than they used to be. But it is not enough. So here, it needs an alternative to resolve that problem, which would be the key point of .This is to say the reason of media existence. The Theorists believe that according to some theories they can reform the world, but it is not an utopia. Every reformist has a faith that by their hardworking they can bring happiness to the mass. The communication theorists have this kind of believe, the problem lies in the fact that not every theorist can make it into practice. In the reality, what kind of media theories can we hold to recognize the world? The answer is not just one kind, but in this article we should say that "If we can not avoid that, we can receive it with joy". At the same time "Not only can we figure out what it is but also can we figure out how it is". Hence we can arrive at a state that "All other people are drunk but we are clear-headed".

Key word: media, media history, media theories, media and media reality, Mcluhan, Flusser, Benjamin, Baudrillard