한·중 라면 패키지디자인 비교분석에 관한연구

Abstract

ABSTRACT

Study on the Comparison Between Chinese and Korean Instant Food Packaging

Sun Jia Cong Advisor : Prof. Lim Chae-Hyong Dept. of Visual & Media Communication Design, Graduate School of Chosun University People regard food as their heave. Food is the basic material source for their living. Instant noodle is unique and outstanding in all kinds of food for its convenience, quickness, low price and various tastes and acquires great approvements from market. Since 1970s 20th century, instant noodle has been welcome all around the world. The instinct convenience, some noodle and a bowl of water, can quickly cope with the urgent need of food and can give delicious noodle to people of inappetence. Various tastes, beef noodle chicken noodle etc can cater on needs of different people. It can be seen that instant noodle contains huge market potentials and prospects and become the main strategic direction and striving platform of elites of business. There is a Chinese saying, "Set the saddle on the right horse". Because of the above-mentioned potentials and the existing good market of instant noodle, the design of packing of instant noodle should endlessly break through and innovate. China is a cultivated old country of long history and also is a fast developing country. Korea, one of "four little dragons" also has great economic power. Korea and China is adjacent and also has closed history origin. So what is the difference of packing design between the two countries, In this paper I will do some research on this topic.