중국 전자무역 활성화 방안에 관한 연구

Abstract

Recently, the development of information technology has dramatically lowered transaction cost, speeded up knowledge spread, thus fundamentally changed modern people's way of life. With the application of information technology in marketing, distribution, logistic solution and payment solution, e-commerce is becoming a more and more important substitute for traditional commercial behavior of both firms and consumers. Based on the research on e-commerce in China, this paper aims at pointing out the current situation, the potential problems and future trend of e-commerce in China. As income level increases, China is now under great pressure to upgrade its industrial structure form labor intensive to capital intensive. In the area of commerce, the upgrading would be the shift from traditional commerce to e-commerce which requires large capital and integrated information technology of various fields. High internet connection penetration rate and dense population offered China with favorable e-commerce condition. Thus, China should continuously improve the legal and social environments to fully utilize the favorable conditions it possesses and grasp the opportunity of e-commerce.