문화콘텐츠산업의 해외시장 진출전략에 관한 연구 : 광주·전남지역을 중심으로

Abstract

When people get to have economic abundance and enough time to spent, they get to have more desire on mental and emotional things. So the importance of cultural contents is getting more and more important. Especially, regional cultural diversity has been at the core of Gwangju-Chonnam Area's concerns. Given that cultures embrace literature and the arts as well as ways of life, value systems, traditions and beliefs, the protection and promotion of their diversity presents special challenges: notably defending creative capacity through the multitude of its material and immaterial forms and ensuring that all peoples live together peacefully. The preservation and promotion of this "common heritage of humanity" is an ethical imperative backed up by a series of normative instruments and constitutes the foundation and the final goal of Korean Cultural Contents Industries' entire cultural programme in the various fields of: heritage (world heritage, monumental heritage, movable heritage, intangible heritage); living cultures (traditional expressions, crafts, contemporary expressions, languages and copyright); sustainable development (cultural tourism, crafts, indigenous knowledge, sustainable environment); and intercultural dialogue. Currently, in order to strengthen the competitiveness of cultural contents in the world markets, each country is making efforts to create cultural contents that can be accepted in the whole world. In this situation, it is impossible to develop competitive cultural contents in the world when various contents, which utilize Gwangju-Chonnam area's own unique cultural inheritances, are generated. The cultural contents industries continue to grow steadily apace. They include publishing, music, audiovisual technology, electronics, video games and the Internet. Their international dimension gives them a determining role for the future in terms of freedom of expression, cultural diversity and economic development. Although the globalization of exchange and new technologies opens up exciting new prospects, it also creates new types of inequality. The world map of cultural industries reveals a yawning gap between North and South. This can only be counteracted by strengthening local capacities and facilitating access to global markets at national level by way of new partnerships, know-how, control of piracy and increased international solidarity of every kind. The purpose of this thesis is to promotes Gwangju-Chonnam cultural diversity by strengthening the capacity of cultural contents industries to produce and distribute goods and services and help them gain access to national and international markets. By creating public/private partnerships between government to help get cultural initiatives off the ground and share know-how and experiences By working to promote the international respect and enforcement of intellectual property rights without which artists and creators cannot protect their work or turn their creativity into viable businesses By supporting consultations between national authorities and private stakeholders to develop suitable sector policies and legislative frameworks to promote cultural industries Any other cultural contents industries involved in cultural industries such as music, publishing, cinema, multimedia and crafts and design are welcome to participate. Also a growing segment of the travel market(especially named as J-Project), two significant travel trends will dominate the tourism market in the next decade. Mass marketing is giving way to one-to-one marketing with travel being tailored to the interests of the individual consumer. A growing number of visitors are becoming special interest travelers who rank the arts, heritage and/or other cultural activities as one of the top five reasons for traveling. The combination of these two trends is being fueled by technology, through the proliferation of online services and tools, making it easier for the traveler to choose destinations and customize their itineraries based on their interests.