WTO 체제하의 한국과 중국의 농산물무역의 현황과 증대방안

Abstract

China which was placed to the center of international economy at the time of globalization has executed economic reform and opening policy since 1978 under the leadership of Deng Xiaoping from the impoverished and backward economic reconstruction due to the Great Proletarian Cultural Revolution. During the period, there was up and down in economy in executing its economic reform and opening, but at present China becomes the first economic country un the growing rate of economy by accomplishing economic growth of more than 7~8% a year. Since China put its high target to the economic construction, it has reformed economic structure domestically and has kept open-door policy externally. China's reorganization of economic structure is that all the economy systems are changed to the most suitable economic development, and the direction is the invitation of market economy. In view of this, this thesis aims at presenting a way of successful entry into China and offering the good information for the Korean enterprises in China and expecting companies. Under the circumstance, the way of trade strategy and promotion are presented as follows : First, Korean enterprises should set up systems to cope with the market environment, the level of technology and market prices in China. Second, Korea enterprises should expand R&D and use intellectual property. And further, they should strength the competitive power of intangible property and should center on the joint trade with those of China. With this, it is necessary for Korean enterprises to consider M&A for the invitation of foreign trade. Third, with the pace of sudden trade circumstance and uncertainty, Korean enterprises should make thoroughly prior preparation and adaptability research to China for their successful trade, and securing good labor forces. Above all this, it is necessary to make use of 'GuanXi' for the broad understanding of Chinese culture and formation of human relations. Forth, Korean government should strengthen the economic relations with China for the new formation of the two countries, and also make countermeasures. On the other side, Korean government should promote corelations with China through the better understanding and the expansion of tour exchange. Besides, it is important for Chinese to understand Korea through the Korean Wave. Since the China's entry into the WTO system, the foreign trade have increased and it is expected to make severe competition in China. Accordingly, it is also expected to make large trade of Korean enterprises to China. And so Korean government should make a way to enter into China for the Win-Win relations rather than competitive relations.