이종격투기의 활성화를 위한 마케팅 전략 연구

Abstract

1. conclusion the research which it sees it grasped the condition viewing actual condition which it follows in population social school register quality of the consumer and a condition present condition and the actual condition and grapple expectation sliced raw fish operation coat problem point escape variously and in the objective for it presents the marketing strategy for a various grapple flag activation it attempted. The research object the WXF world pulse which is opened from domestic major class conference person 2005 July 9th Seoul su 200 people which are spectators of conference 2005 September 20th Ulsan conference 2005 November 25th Kwangju conference back 3 conferences and with 200 people which are Kwangju wide area hour generality will use total 400 people with simple random ticket house method and in question investigation from 2005 September 5th until 2005 November 25th the answer back which is insincere to execute it will cut and question 356 people of man 253 person female 104 person total personnel whom it excepts with the analysis data which it will yell it used. Research result SPSS FOR. The WINDOW it used 10.0 statistics program and frequency analysis (Freqaence Analyis) with 2 verifications (Chi-square Test) with it was each Byun to become accomplished interrelation analysis (Correlation Analysis) it executed. With this same process it led and with afterwords it was gotten a same conclusion and. 1. The age group the male dotted decimal notation degree to be more the result woman who investigates the condition viewing object person of the population social school register quality domestic various grapple flag of the various grapple flag condition viewing object person than 10, appeared mainly with 20 adult things. Also the occupation the single almost to be many overwhelmingly especially the student almost appeared with the fact that it is a most. Educational background it will doze, the income the university graduation to be many appeared with the fact that that income layer below 1000000 won is many. 2. Condition style of the various grapple flag condition viewing actual condition various grapple flag the stand-up meal shock flag and the MMA, yes phul the condition viewing motive medium to appear with the fact that the object person who prefers the place stand-up meal shock which it comes to share with the ring is many overwhelmingly mainly with the fact that it uses the T.V and the Internet. Directness using the condition market compared to Hoes possibility of using a medium many week 1 degree with the fact that it views. The capability of the Korean grapple flag bows compared in the foreign nation bow and and neither the condition funeral facility the evaluation to be many is satisfactorily with the fact that. 3. The problem point domestic various grapple flag pro wool of the condition operation actual condition syen regarding the condition operation actual condition with the problem point which the consumers feel viewing hour first, to appear with public information insufficiency, ability insufficiency and the third, condition operation immature back of the second, bows with piece which is inconvenient condition rule and it appeared with knowledge insufficiency and the condition progress and operation back. 2. my Un first, the consumers of domestic yes phul the ring compared to the reason which prefers a stand-up meal shock are because is familiar to the K-1 of Japan. Currently the major class conferences of domestic consider the preference degree of the place consumers whom condition it is doing mainly in MMA method and stand-up meal shock and the MMA it is in parallel and must execute. The capability of the second, domestic bows will compare in the foreign nation bows and there is not only a possibility of being insufficient. Case of the foreign nation like the pro basketball or professional baseball the enterprise or pro wool syen the specialty bow positivity is become accomplished positively, in excavation of the star bow it is applying in marketing of the enterprise. The possibility also our country sports marketing enterprise being supported the enterprise in order to be, positivity must apply all means. The le flag hazard it stands and the bows which are the capability which the most with only Hong is most same star characteristic plentifully and must get the response of the consumers it excavates. Viewing the major class conference which it holds from third, currently domestic lyo 300,000 won they are -10,000 won. Position of Japan K-1 lyo top 1100000 won they are -10 ten thousand won. Viewing the question object person lyo it appeared with the fact that 10.000 won results which investigation try a satisfactory degree and 30,000 won are many most. The hazard which raises the price of the various grapple flag it provides the condition market facility which is the level which stands and a pan service with to raise a viewing satisfactory degree, must give. Also it invites the star class bows of the foreign nation and it raises the level of condition and plentifully sponsor national opposition warfare with also it is one of strategy plans national character the mortar. Fourth, it soaks but the present time the conference in the capital region center hits. It contains a many obstacle element in various grapple flag population base magnification. Poem, must execute the area conference the center and participating of the bows which represent that area must precede from area conference, in order it uses the whole aspect condition market, compared to uses the place where it is various and it is generality and the possibility mortar making masses anger of making an interest to be, must do. The condition which the fifth, question result consumers think as the most big problem point appearing was the public information insufficient. Also case of condition information use medium it appeared with the fact that it is the influence where the T.V is big most. Currently the broadcasting present condition of domestic is accomplishing the nighttime hour price week of the cable broadcasting company. The hazard which televises a various grapple flag condition with aerial green onion broadcasting it stands and first, must emboss the strong point as sports it understands the rule and a knowledge of the various grapple flag enough in the masses who problem make a power of explosion characteristic and. Also it prepares the multi branch public information strategy which is the possibility of raising a condition market availability with must endeavor in activation of conference. It holds the periodical conference where is not the single-shot characteristic and it raises the ability of the bows and must raise the interest degree of masses.