한국 전통문양을 활용한 문화상품에 관한 연구 - 단청문양 패턴을 중심으로

Abstract

value chain in 21th century shifted from capitalism-based value to cultural value that focuses more on personal preferences and fondness. On these background countries nowadays are trying to promote their peculiar cultures and traditions through various means.

While these attempts are making effects on the world trend, as we experiencing through our fashion, entertainment and many other daily experiences, our (Korean) cultural competitive power is not strong enough to make voices on the globalized market even though we have 5,000-year-long deep and accumulated culture. This means either the efforts for revitalizing and endorsement of our culture are simply not enough or the strategies for those are not on the right track. The sphere of design nowadays, reviving the culturally inherent visual images and traditions are the key factors that appeals to the worldwide market. These, excavating and modernizing the characteristic visual elements and motifs is crucial duty assigned to us, designers.

This study focuses on finding the methodology for developing cultural products employing 'Dancheong' through discovering and picking up the traditional characteristics from them. By presenting those designs on products, our cultural products can be appealed by worldwide customers in sensitive way.

The study researches theoretic background including the up to dated definition, scope and style of Korean traditional patterns and cultural products. And this also investigates the value of cultural amenity that well-made cultural products possess on the market so that helps to discover enhanced ways for globalized and differentiated culture-related promotion. The body of this study also includes case studies of domestic and international application of 'Dancheong'. The discussion for long-lasting market for cultural design products is presents in the conclusion with several arguments for better approaches to cultural products development

The design work resulted from this study, applying motifs excavated from 'Dancheong' to products, could be understood as an example of product development that compromising competitive power on products utilizing cultural elements.