인스턴트 커피믹스 패키지디자인 색채차별화 전략 연구

Abstract

As people have had more income along with economic development, they pursue new and diverse designs as well as innovative functions of products and purchase needs have been diversified. Thus, product package design needs a new effort to satisfy emotional visual images. So colors are an important element that gives consistent interest and pleasant senses of products. That is, colors are a decisive factor which helps us decide choice of a product above its function.

These days, to attract customers, we need a distinctive color strategy that is differentiated from others. As people show a direct response to colors which is directly connected to purchase mind, the use of visually differentiated colors is important. Now, we have a social code that we drink coffee dependant on mood rather than taste. For diverse products of coffee to be loved for a long time in current booming coffee market, we should pursue growth of instant coffee mix market based on development of unique and characteristics colors.

Therefore, this study is to identify and analyse color image of package, roles and values of package design, definition of instant coffee, current status of package colors, color images, the effect of colors in products on customers, and color plans in instant coffee mix markets using a questionnaire, and to present the results which will contribute to the further growth of the market and increased sales of products.