중국의 물류시장 현황과 한국기업의 진출방안에 관한 연구

Abstract

Distribution has its role as a bridge between production and consumption and so the overall opening of distribution industry has a great effect on the whole industries Not only the change of distribution but also the open policies of china have given many opportunities for the foreign companies in trade, investment and entry into the china market. In view of the globalizing period, distribution affects on the international goods link and the international distribution of economic resources and further distribution promotes the district integration and economic relations in the East Asian area. Following this trend, Korean government has made every effect for the China distribution system in order to form the hub of North. East distribution and understand the possibility of development in the Korean distribution market. Korean enterprises attempt to enter the China distribution market as a promising future industry. Especially, with the entry into the WTO system, China opened its distribution market to foreign companies, which gave new opportunity for them. In China, distribution industry is in the beginning state but China has a great potentiality in the distribution industry. Not only foreign enterprises but also local enterprises in China expands outsourcing system for the efficiency of distribution service. To meet this trend, Korea must make a promotion plans to the Chinese distribution market as follows : First, Korean distribution enterprises attempting to the China market have prior research for the market. In addition to this, the enterprises should get through knowledge for the market and the area. Second, the enterprises should systematically analyze and understand the legal procedures, legal systems and the market policies relating to the distribution system. Third, to get hegemony in the huge distribution market of China Korean enterprises should strategically expand their scale for competing the global huge enterprises other countries It is also necessary to make systems for the cooperation with the local enterprises of other countries. Fourth, Korean enterprises should set up the differentiated competitive power by using the advanced IT and distribution service. Fifth, Korean goverment build the cooperation systems between Korea and China for setting up the long-term development strategics between them.