북경올림픽 스폰서십에 따른 기업이미지와 구매의도의 관계

Abstract

This subject has been done on the purpose that sports sponsorship would be supported successful co's communicattons & affected exoeruebced base in this Field in CHINA . The category of tfis subject are figfschool & college students in J & G provinge in CHINA & investment is basis on stratified cluste raneom sampling. It is done with ttl 424 person's ancade with t-test , scatterd analysis, etc using statistics programe of spss 10.0. through above mentioned methods of study & analysis, we 've got result as belows. 1ST : For the matters of acknowledges of sponsorship to Olympic in peking ,there are statistics cdiffences of confidence, company's welfare in co's image ,& co's propaganda in sexual, onlt confidence & co's welfare in ages.service for consumer, goods competitiveness & co's welfare in monthly income average. 2ND : the facts of confidende , propaganda & acknowledge of Olympic sponsorship is affectd to the image of co's who are participated in sponsorship. 1) the facts of confidence, acknowle of Olympic sponsor- ship have affectd statistically to service for consume which is underlined fact of participated co's image. 2) the fact of confidence of Olympic sponsorship has affectd statistically to the goods competitiveness which is also underlined fact of participated co's image. 3) the fact of confidence of Olympic sponsorship has affectd statistically to the co's welfare which is underlined fact of participated co's image. 4) the facts of acknowlede , propaganda , confidence have affectd statistically to the co's outstanding. 5) the facts of confidence , acknowledge have statistically affectd to the outside propaganda. 3RD : the facts of confidence, sales promotios by propaganea have affectd statistically to the buying needs from participated co for Olympic sponsorship. 4TH : the facts of goods competitiveness & outside propaganea of co's participating Olympic sponsorship have affectd buying needs.