농산물 및 농산가공품의 전자상거래 활성화 방안에 관한 연구

Abstract

The rapid growth of internet and technology development have experience an age of revolutions as a result of globalization of market, expansion of information technology and networks and arrival of e-Commerce. Although, internet shopping mall is expanding to individuals, local governments and central government in the field of agricultural products and goods, there are no active transitions among users with many problems. Especially, the trading volume in agricultural products and goods is low comparing to other fields in internet shopping mall. By the result of this research, the steps of intermediate supply chain that leads to the higher end users' price and margin could be reduced by providing direct supply from manufacturer to end users. This also provides end users the distinctive agricultural products and goods comparing to conventional market. The e-Commerce of agricultural products and goods could not simply ignore the aspects of economy, but also it should consider manufacturer and end user. With this mind, the e-Commerce of agricultural products and goods could be justified with a premise of agricultural development. The reality of recent agriculture is facing departure of WTO, conclusion of FTA among Korea and Asian countries and fluctuation of agricultural products and goods in China. This reality let both manufacturer and consumer find alternative. The issues in agriculture could be solved by long term efforts of upbringing agricultural products and goods industry and protecting manufacturer by providing continuous efforts to analyzing international trends and providing competitive business model in global market. Therefore, government, local governments, individuals, manufacturer and consumers should consider the importance of internet shopping mall of agricultural products and goods with obligation. For this, The Government shouldn't be in performance based administrations but in comprehensive administration. The manufacturer should develop marketing strategy to change consumers' minds. The individual should try to activate direct supply through internet shopping mall. Especially, individuals should approach to these issues with awareness of ownerships. Finally, consumers should not sitting on the table criticizing government's policies with distrust of agricultural products and goods but should try to purchase cheap and safe agricultural products and goods that lead to family's health and life. If all agricultural producers and consumers are connected with establishment of delivery systems with these efforts, then the issues in agriculture should be solved wisely.