한국영화로 보는 시대별 메이크업에 관한 연구 : 1950년대 이후 여배우를 중심으로

Abstract

As the mass media has been expanded and developed up to these days,the movie, above all, has taken the lead in various fashions. Inaddition, the elevated cultural standard has promoted the public’s interest in their appearance. Thanks to the development of cosmetic industries, the field of makeup art has played an important role in conveying the image of the public and movie stars, raising the value of aesthetic pleasure. The author studied the makeup art as shown in Korean movies since 1950’s and analyzed the popular trend of makeup art in relation to social and cultural background, movie storyline, and the development of cosmetic industry. The research also shows how the makeup art expresses and recaptures the image based on the analysis mentioned above. The results of the study are as follows: The culture of Korean makeup art has been formed and influenced by social and cultural background and is closely related to the development of mass media technology such as the introduction of a color television in 1980’s. As the color revolution era starts since the Korean Olympic Games in 1988, fashion has become strongly influenced by television commercials. The development of cosmetic industry is also one of the factors that has influenced on the development of makeup art. The makeup art shown in Korean movies reflects the public trend of makeup of the times. The cycle of makeup trend shows the tendency to change more rapidly since late 1990’s and it is because the public seeks for the look that matches their appearance and character. In a word, the trend of makeup art through Korean movies since 1950’s is related to social and cultural background, the development of cosmetic industry, and actresses in the movies. This research also included the study about the current trends such as the natural look and retro style and how these trends have been diversified and developed and how the current trends help the public seek for their own look. For this research, I studied how the makeup art in Korea has been developed by the medium of Korean movies and hope this study helps to forecast the future trend of makeup art.