시각적 광고에 표현된 에로티시즘 Make-up에 관한 연구

Abstract

Study of eroticism Make-up that is expressed in visual advertisement

Nam, kum- hee Adviser: Prof. Han, sun- ju Departmet of Beauty Design, Graduate school of Chosun University

Eroticism in modern advertisement is the best way to be noticed by clients and is got on people nerves. it brings physical voluntarism. Consumer is choose the eroticism because they need satisfactions that are a way to have their problems; a sense of alienation, socially and individual desires. In the past, commonly eroticism was thought a just sexual act but it is not a true. this feeling is a good point for advertisement. Make-up that is based on eroticism expresses showing-off, a sexual stimulus and carnal pleasure and it is organized a modeling, a material being, colour sensation. Glossy make-up brings on pure feeling and sex appeal and strong feminine for deeply sensational feeling. And smoky make-up produces intellectual eroticism, dramatic eroticism. also surplus expression of showing-off that is tattoo and snobbery represents mechanism and decadence. In Advertisement, expression method consists on direct expression, indirect expression, symbolic expression and fantastical expression. make-up in direct expression reflects simple and healthful skin, make-up in symbolic expression and fantastical expression reflects various expressions with bold colours. In result, eroticism make-up purpose to help making effective advertisement and discriminative advertisement. Eroticism make-up will be the best solution to appeal to the buyer and expression of make-up that is based on pure emotions and sexual tangle is developed by the needs of the times and trends.