한국 자동차 기업의 조직문화 관리방안에 관한 사례연구

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A Case Study on the Organizational Culture Management Plan of Korea Motors Company

Seong-cheol Seo
Advisor : prof. Jong-rok Yoon, Ph.D.
Department of Business Adminstration
Graduate School of Chosun University

The human has the unique character. Like this, organizations and companies have an unique characters too. Especially in case of companies, we call it the enterprise culture. The enterprise culture is important to understand its company and organization.
So, it is essential that an enterpriser importantly consider their types or characters of the enterprise culture when a company accepts or implements new policies to increase their profit or revenue. Implementing new policies are required to view range of organizations and tempo, because there are various enterprise cultures and levels.
In other words, it is really necessary for enterprisers to understand enterprise cultures precisely when taking policies in order to get their goal.
This study is going to research the significance of an enterprise culture and how K motors establish an stable enterprise culture. We also look into success of business performance of K motors.
After merging with Hyundai motors, K motors faced up to losing their own enterprise culture and workers were losing their motivation gradually.
New CEO comes to K motors, and then he made various efforts to take enterprise culture newly.
First above all, he did the design managements and started to make the identity of K motors's Design. That was first try among domestic motor companies. K motors design managements is consist of 3 parts of strategy.
1) Top manager of design department has all authorities about motor design. So. K motors design teams and organizations were getting stronger. Identity of K motors design were getting differentiation.
2) K motors has made their grille being like tiger nose and mouse. That makes what K motors design is. It means K motors has unique design. It is successful that K motors Management Philosophy come true by making family look and consistency
3) K motors has success to take their own design management philosophy. Also it consistently adheres to changing an enterprise culture and to creative thinking. It was basis of K motors success in international automobile market.
Secondly, New Kia has done 4 projects. Encouraging communication (DOC : Design Our Communication).
Inspiring working(DOF : Design Our Feeling). Making team creating synergy (DOT : Design Our Team). Improving ability(DOW : Design Our Work).These efforts I mentioned made K motors new enterprise culture. K motors turnaround. Their workers are fully satisfied with their cultures.
These case said that empowerment and activating organization are important although members of organization received various compensation and assistant.
Alternative Title
A Case Study on the Organizational Culture Management Plan of Korea Motors Company
Alternative Author(s)
Seo, Seong Cheol
경영대학원 경영학석사학위과정
Awarded Date
Table Of Contents
목 차

I. 서 론 1
1.1 문제의 제기 및 연구목적 1
1.2 연구의 범위 및 방법 2
1.3 논문의 구성 3

Ⅱ. 자동차 산업의 실태 분석 4
2.1 한국의 자동차 산업의 현황 4
1) 자동차 등록 현황 4
2) 국내 자동차 시장 현황 4
2.2 글로벌 자동차 산업의 현황 9
1) 세계 자동차 판매 현황 9
2) 업체별 자동차 판매 전략 10
(1) 미국 업체들 11
(2) 일본 업체들 11
(3) 유럽 업체들 11
(4) 한국 업체들 12

Ⅲ. 조직문화의 이론적 배경 13
3.1 조직문화의 개념 14
3.2 조직문화의 유형 16
3.3 경쟁가치 모형 18

Ⅳ. 외국 자동차 기업의 조직문화 21
4.1 외국 자동차 기업의 조직문화 특성 21
4.1.1 미국 21
1) 미국 우수기업의 조직문화 특성 21
2) GM의 기업문화 22
(1) 다양성 존중 23
(2) 개방적 의사결정 시스템 24
4.1.2 일본 24
1) 일본 우수기업의 조직문화 특성 24
2) 도요타의 기업 문화 28
(1) 학습 리더십 문화 29
(2) 부서단위 학습 문화 29
(3) 지속적인 학습 30
(4) 자율적 역량 증대 30
(5) 조직원들의 참여 강조 31
4.2 한국 자동차 기업의 조직문화 특성 31
1) 한국 자동차 기업의 조직 문화의 특성 31
2) 현대, 기아자동차의 조직문화 32
3) GM 대우 자동차의 조직 문화 34
4.3 자동차 BIG 3의 경영위기 극복사례 36
1) 도요타 경영위기 극복사례 36
2) GM 경영위기 극복사례 38
3) 폭스바겐 영영위기 극복사례 41

Ⅴ. 기아 자동차 조직문화 실태 분석 43
5.1 개요 43
5.2 기아 자동차의 디자인 경영 45
1) 디자인 조직 역량 강화 46
2) 기아자동차의 디자인 철학이 담긴 제품의 출시 47
3) 디자인 경영을 기업문화로 정착 47
5.3 원가절감 활동 49
5.4 기아 자동차의 조직문화 New KIA 활동 49
1) DOC (Design Our Communication) 51
2) DOF (Design Our Feeling) 51
3) DOT (Design Our Team) 52
4) DOW (Design Our Work) 53
5) 임직원 내재화 활동 53
5.5 기업경영성과 54
1) 경영성과 54
5.6 기업문화의 변화 57
5.7 기업문화의 진화 59
1) DOT 2.0 61
2) CHP 2.0 62

Ⅵ. 결론 64
6.1 연구결과의 요약 64
6.2 연구의 시사점 및 한계 65

참고문헌 68
조선대학교 경영대학원
서성철. (2017). 한국 자동차 기업의 조직문화 관리방안에 관한 사례연구.
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