한국 자동차 기업의 조직문화 관리방안에 관한 사례연구

Abstract

ABSTRACT

A Case Study on the Organizational Culture Management Plan of Korea Motors Company

Seong-cheol Seo Advisor : prof. Jong-rok Yoon, Ph.D. Department of Business Adminstration Graduate School of Chosun University

The human has the unique character. Like this, organizations and companies have an unique characters too. Especially in case of companies, we call it the enterprise culture. The enterprise culture is important to understand its company and organization. So, it is essential that an enterpriser importantly consider their types or characters of the enterprise culture when a company accepts or implements new policies to increase their profit or revenue. Implementing new policies are required to view range of organizations and tempo, because there are various enterprise cultures and levels. In other words, it is really necessary for enterprisers to understand enterprise cultures precisely when taking policies in order to get their goal. This study is going to research the significance of an enterprise culture and how K motors establish an stable enterprise culture. We also look into success of business performance of K motors. After merging with Hyundai motors, K motors faced up to losing their own enterprise culture and workers were losing their motivation gradually. New CEO comes to K motors, and then he made various efforts to take enterprise culture newly. First above all, he did the design managements and started to make the identity of K motors's Design. That was first try among domestic motor companies. K motors design managements is consist of 3 parts of strategy. 1) Top manager of design department has all authorities about motor design. So. K motors design teams and organizations were getting stronger. Identity of K motors design were getting differentiation. 2) K motors has made their grille being like tiger nose and mouse. That makes what K motors design is. It means K motors has unique design. It is successful that K motors Management Philosophy come true by making family look and consistency 3) K motors has success to take their own design management philosophy. Also it consistently adheres to changing an enterprise culture and to creative thinking. It was basis of K motors success in international automobile market. Secondly, New Kia has done 4 projects. Encouraging communication (DOC : Design Our Communication). Inspiring working(DOF : Design Our Feeling). Making team creating synergy (DOT : Design Our Team). Improving ability(DOW : Design Our Work).These efforts I mentioned made K motors new enterprise culture. K motors turnaround. Their workers are fully satisfied with their cultures. These case said that empowerment and activating organization are important although members of organization received various compensation and assistant.