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Abstract

ABSTRACT

(A) Study on the using satisfaction of pension A Study on Users' Satisfaction with the Pensions

Oh, Chang Su Major in Master of Business Adminstration Graduate School of Chosun University

Due to recent dramatic growth and surplus in Pension market, competition to attract customers is becoming intense. Pension business can not survive in the market without competitive power. Even though its location is good and its facility is advanced, you still need to understand what your customers want. You will have to struggle to predict your customers’behaviors and their needs under the correct understanding and appreciation of their tastes. People, now can have more time for leisure from Five-day work week and value more to environment and outdoor activities followed by the sense of wellbeing and the influence of public education emphasized on learning form the nature. This fuels to sudden, ill-considered development, gives birth to a lot of under-qualified Pensions and results in surplus of Pension in the market. No wonder why so many are going out of business! Moreover it is growing of customers’ loss, unpleasant experiences with Pensions and dissatisfaction and complaints accordingly. Now it is time to come up with some strategies to meet customers’ needs and have competitive advantages in the market. In this paper, I will study what the criteria are that influence customers’ decision making process. If these criteria are applied in the Pension development and management, competitive advantage will be guaranteed in the fierce competition of current Pension market.