영어 전문학원의 서비스 마케팅 전략 실행 방안에 관한 연구

Abstract

The parents are interested in English education for their children at the early age in internationalization. The installment of English classes in elementary schools was executed since 1997. This reflects that interest about education which become resource of all competitive powers in actuality that country or individual's competitive power is increasing. Marketing is important factor to satisfy customer to take possession of competitive advantage in service market and marketing introduction is essential by corporation activity to achieve corporation's target. This research examined about English moumou institute in Kwangju area. Also this study is designed to suggest marketing strategy of a children's English language institute. Survey research was done through questionnaires, and also, by making an analysis of the factors that have the most influence on the purchase of educational service. English moumou institute is empircaled, through analysis of competition institute, interior analysis, business present condition based on actuality data and information. This study is presented that improvement direction and addition strategy direction through product, price, promotion, channel, physical evidence, process, people(marketing mix) to slove the present problem. We will find Detailed contents which is consisted of 6 chapter.