사이버쇼핑몰의 성공전략에 관한 연구

Abstract

Cyber shopping mall is making a large scale economy in the cyber markets as an improved strategy for the consumers desire which is subdivided into many ways. Recently, spreading of cyber shopping malls can be called as a renovation in many ways because of their combination with Internet, globalizattion of markets and supply, a small production of many items, 24 hour sales, increase of welfare and decrease of the cost of trade and distribution of customers by direct connection, decrease of shop management cost, reduction of stock, analyzation of the purchasers purchasing patterns, public relations and simultaneous sales of products, etc. With this view, this study aims at presenting the successful strategies of cyber shopping management by approaching to the shopping malls in theoretical side and with this, analyzing the current situation of the cyber shopping mall markets, international norms, prospects and problems of the cyber shopping malls. In the future, it is expected that the users of the cyder shopping malls will be extremely increased and the cyber transactions through Internet will be activated. And further, strategical studies for the cyber shopping malls should be throughly made and many materials about the shopping malls should also be published.