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CHOSUN Repository Research Laboratory Cultural Technology Laboratory 문화예술산업연구소 논문집 2020 Vol 20, No 1

브랜드 포지셔닝을 위한 브랜드퍼스낼리티 맵 활용단계 연구

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Author(s)
양지원
Issued Date
2020
Keyword
브랜드퍼스넬리티 브랜드 컬러맵
Alternative Title
A study on application stages of brand personality map for brand positioning
Alternative Author(s)
Yang, Jiwon
Publisher
조선대학교 문화예술산업연구소
Type
Research Laboratory
ISSN
1598-9194
URI
https://oak.chosun.ac.kr/handle/2020.oak/18902
Appears in Collections:
2020 > Vol 20, No 1
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