An Analysis on Planners and Project Objectives of Kakao Storyfunding

Abstract

This study is based on the purpose of organizing and planning a fundraising for Daum Kakao's ‘storyfunding’ during the recent crowdfunding that uses mobile-based Internet platforms to raise funds. Analysis by project subjects shows that one planner is more efficient if the ability of one planner, such as ‘publishing’, is important. However, there were many group A types of contents that require variety of expertise such as ‘campaign’ and ‘journalism’ after funding is completed. As a result of analysis by planning purposes, there were the most funds available to produce contents. This is a sign that there are many projects that match the basic purpose of story funding. There are also many other purposes for the purpose of raising public opinion for the project or the establishment of monuments, or for the support of people, animals, or animal rights groups. And there is a private equity fund to sell or promote products. Such quantitative research and analysis will accurately determine the current situation of crowdfunding and will provide basic data such as efficient human composition and goals setting to achieve the goals of crowdfunding in the future.