1인 가구 대학생의 식생활 라이프 스타일에 따른 외식소비 형태와 가정간편식(HMR) 구매 행동에 대한 연구

Abstract

The purpose of this study is to analyze the dietary lifestyle, dining consumption pattern, and home meal replacement purchase behavior of college students who are single-person households, to understand consumer behavior, to identify the differences in the status of home meal replacement use depending on the type of dietary lifestyle, and to study the key purchasing factors of HMR according to the type of lifestyle. To this end, the survey was conducted on single-person household college students, and the results are as follows. First, an analysis of whether there is a difference in the behavior of purchasing home meals according to the number of single-person household college students eating out showed a statistically significant difference. Second, as a result of examining the impact of diet lifestyle on eating out consumption behavior, it was found that taste pursuit and convenience pursuit, which are sub-factors of diet lifestyle, have a significant impact on eating out consumption behavior. Third, as a result of examining the impact of dietary lifestyle on home meal replacement purchase behavior, it was found that the pursuit of taste, pursuit of convenience, pursuit of safety, and pursuit of the economy, which are sub-factors of dietary lifestyle, have a significant impact on the behavior of purchasing home meals, and the pursuit of health does not have a significant impact. This study is meaningful in that it identified the impact of single-person household college students' dietary lifestyle, eating out consumption behavior, and home meal replacement purchasing behavior.