광주지역 일부 대학생에서 가정간편식(HMR) 선택속성에 따른 신선편이 과일 채소 제품의 이용실태 조사

Abstract

Consumers for fruit and vegetable products that are easy to cook and consume in a wide range of dietary areas due to the increase in income level and living standards, the increase in single-person households and dual-income households, the spread of food consumption trends that value convenience, and the growth of the convenience food market interest and demand are increasing. This is judged to reflect food consumption trends such as simplification, health-oriented, diversification, taste, and price. As a result of the 2019 food consumption behavior survey, the experience of purchasing fresh fruit and vegetables on a scale of 4 points was 1.73 points in 2013. It rose to 2.10 points in 2016, and increased significantly to 2.51 points in 2019. This study was conducted on the demographic characteristics, home meal replacement (HMR) selection attributes, usage status of fresh fruits and vegetables, and fresh fruits and vegetables, targeting 40 male and 90 female students, and 130 students in total from universities located in Gwangju. The frequency of use was investigated. As a result of the distribution of fresh side fruit/vegetable usage according to fresh side fruit/vegetable cluster according to HMR selection attribute cluster, the ratio of usage time was high in all groups in the evening, followed by health-seeking type snacks The rate of use was high. As for the number of times of use compared to the past, the ratio that the use increased compared to the past was high in all clusters. One-time expenditure is 5,000 won to 10,000 won, the reason for choosing a place to buy is accessibility, the preferred product type is vegetables with dressing (sauce), the preferred reason for purchasing the product is good taste, and the improvement is the ratio of the expensive price. High, followed by the highest proportion of non-various packaging units, and the highest proportion of repurchase intentions in all clusters. Reason for purchase was simple/convenience, so it was possible to purchase an appropriate amount (small amount), so the ratio of using it for health (diet) was high. For health (diet), the diversity-seeking type was high. When purchasing, the ratio of price, convenience, freshness, and taste/texture/scent was high. Other than that, the satisfaction rate was high with who used it alone, the place of purchase was a convenience store, and the information source was SNS, blog, and post-purchase satisfaction. As a result of the distribution of the frequency of use of fresh fruits and vegetables according to the home meal substitute (HMR) cluster, the health-seeking type and the diversity-seeking type used a lot of health-seeking types and less of a mixed type of fruit and vegetables. . Also, it was found that the convenience-seeking type used more raw vegetables without dressing (sauce) and the diversity-seeking type used less. In other words, according to the HMR selection attribute, there was a change in the use of fresh fruits and vegetables, and it was confirmed that the frequency of using fresh slices increased as the scores between the HMR selection attribute clusters increased.