중국의 TV 방송 프로그램 포맷 보호에 관한 연구

Abstract

In recent years, the cooperation of radio and television industry between international radio and TV industry getting more closer. Outstanding TV program made by the international media company were introduced to China. The China's TV show market has developed rapidly. At the same time it has been muddy. There has been an extremely serious format plagiarism which has hindered the development of the variety industry. However due to the vagueness of the legality of the TV show formats, it is difficult to protect it as a type of copyright legal work. The originals have encountered infringement but cannot resort to legal channels to protect their rights and interests. Therefore, how to find a path within the current legal system to protect the variety show format from infringement has become an urgent issue to be studied. This study consist of six chapters. The first chapter describes research background, objectives and methods. The second chapter describes the definition and characteristics of TV show formats, outlined the rationale for legal protection and examined the need for legal protection of TV show formats. The third chapter focus on the legal protection possibility of TV show formats by copyright law and unfair competition prevention law under China's current legal system. The fourth chapter looks at the cases of protecting TV show formats. The fifth chapter focus on the implications of legal protection of copyright law and unfair competition prevention law. The sixth chapter summarizes the contents of this study and future research tasks.