한국 물류기업의 대 중국진출 전략

Abstract

ABSTRACT

The Entering Strategy of Korean Logistics in China

Back Jong Dea Advisor : Prof. Kim, Myung - Ho, Ph. D. Major in Business & Information Education Graduate School of Education Chosun University

Since 1998, China has restructured state-owned enterprise in major industries. Smaller state-owned enterprises are privatized, closed or merged to bigger ones, and structure of China’s industry has changed into capital-intensive. As a result, in 2010 the Chinese GDP increased by 16.7% compared to 2009 as 5,879 billion dollars (equivalent to the U.S. dollar) and it is the world's 2nd largest economy led after the United States. And for the Chinese government’s aggressive foreign investment, China became one of the world’s top 3 foreign direct investment attract countries with the US and Britain in 2003. Due to steady invigoration of domestic market resulted from high-speed economic growth, China accounted for 9% of world's total consumption and holds the 3rd rank after the United States and Japan in 2010. In addition, it is expected for China to become world's 2nd largest market after the United States in 2015 when the 12th Economic Development plan for five years (Twelfth Five-Year Plan) announced in 2010 be completed. Along with economic growth, the quantity of goods transported also has increased and logistics companies in the world have taken an active management policy to preoccupy market and increase market share in China. From 1990, our logistics companies also have entered the China market and the amount of direct investment is gradually increasing too. However, it is a passive type of business like 1PL (First-Party Logistics) or 2PL (Second-Party Logistics) that do business for the shipper’s logistics operations, not for the globalization of logistics business or the expansion of the domestic logistics business expansion of China. And the expansion of a professional logistics companies securing their own logistics and transportation, 3PL (3rd party logistics) companies, is uncommon. For maximizing of our competitive advantage, our logistics companies should analysis Chinese logistics market first and then make the strategy. And the concrete strategies for our logistics are like below. First, it must be focused on the 3rd party logistics of our logistics companies. Second, reinforcement of competitiveness is needed through M&A, encouragement of complex logistics company by strategic alliances and joint ventures with the Chinese logistics companies to advance and access to Chinese market. Thirdly, advanced logistics systems and know-how should be acquired by attraction of global companies to expand our domestic market. Fourth, to ensure the early stable profitability, accompany with shipper’s company. Fifth, seek the association with the Korean manufacture or distribution companies for the stable advance.Sixth, strengthen the professional logistics services and make the policies for IT-based logistics service to meet the needs of market.Finally, to promote the advancement to China logistics market, the institutional and political support of government is required.