순수 미디어 아트와 상업적 미디어 상관 관계연구

Abstract

The purpose of this thesis is to examine the genre of media art, which appears to have been strongly absorbed into modern art, and the present condition of commercial media represented by movies, advertisement and games, all the while searching for ways to advance a mutual relationship. In the world of modern art, media art has shown unpredictable changes as it has been affected by the commercial media along with the development of the information culture. Exchanging its content with commercial media, the media art continues to develop as new technology arts from Baek Nam Jun's video, to digital, software, hard ware and interactive arts. Media art and commercial media are closely connected with each other and the boundaries between the two have become vague. Artists in media art are interested in commercial media and engineers are also interested in media art while seeing the necessity of media art as fine art. This demonstrates that artists in media art accept the importance of the functional part of commercial media and media art is also seen as necessary in the commercial media. Thus, art media and commercial media compliment each other with many common features and similarities which can not be isolated. However, there are essential differences in that media art doesn't have commercial characters in nature. In this thesis, the similarities and differences between media art and commercial media, their relationship and adaptation with other fields will be discussed. Thus is created art and commercial media culture with mutual, complimentary and cooperative relationship.