아파트 분양광고에 나타난 계획요소의 변천에 관한 연구

Abstract

This study was to intend to grasp the changed aspect shown in the apartment advertising before and after the liberalization of housing sale price in lot, characteristics of residential culture, and planned elements of apartment recently. This study was accomplished through the survey and analysis of apartment advertising in lot shown in Gwangju Ilbo, a local newspaper in Gwangju·Jeonnam from 1990 to 2003. The results are as follows. Before the liberalization of housing sale price in lot, the reported frequency took 45%(208 cases) in the environment of residence complex〉36%(161 cases) in the interior of units and plan for main complex〉15%(66 cases) in the exterior spatial planning within the residence complex〉4%(17 cases) in the plan for residence complex in order. After the liberalization, this study has shown that it took 47%(189 cases) in the environment of residence complex〉37%(144 cases) in the interior of units and plan for main complex〉11%(42 cases) in exterior spatial planning within the residence complex〉4%(17 cases) in the plan for residence complex in order. Before the liberalization, it took 46%(208 cases) in the location condition〉11%(48 cases) in the spatial planning 〉10%(45 cases) in the interior〉9%(39 cases) in the facilities〉8%(38 cases) in the residential facilities within the complex〉6%(29 cases) in the advanced residential facilities〉6%(28 cases) in the parks and green spaces〉4%(17 cases) in the status of arranging the main complex in order. After the liberalization, this study has shown that there were 49%(189 cases) in the location condition 〉13%(51 cases) in the spatial planning 〉11%(44 cases) in the interior 〉7%(28 cases) in the facilities〉6%(5 cases) in the parks and green spaces 〉6%(21 cases) in the advanced residential facilities 〉5%(19 cases) in the status of arranging the main complex 〉4%(17 cases) in the residential facilities in the complex in order. Since the liberalization of housing sale price in lot, both constructors and consumers have paid attention to the effective use for the residential spaces. And, this researcher came to understand the developmental aspect in each age and consumers' preference for the residential spaces by the analysis of elements planned for the apartment. In addition, the frequency of advertising decreased, but this researcher came to see that the materials and facilities became advanced in each side of contents after the liberalization further.