음식관광을 통한 지역경제활성화 방안 연구

Abstract

Modern society is a highly civilized society, where the spirit is more important than material. Thus, it can be said that the development of a region or country is an era of culture dominated by cultural competence. This means that a culture has a bigger impact on the image or brand of a region than that in the past. Active cultural exchange as the global era comes led by the development of scientific technology and IT is the one of reasons for advancing the cultural age. Tourism has become an important medium of cultural exchange. It is not difficult to understand the a region in the age of culture and to identify that the share of tourism in regional development has become very large. The fact that the unique culture of a particular region becomes a valuable tourism resource and there are many cases that have greatly contributed to the formation of an image of the region supports this assumption. Therefore, tourism is perfect as a service industry that promotes a local economy and creates added value by attracting tourists to the region. Of the various tourism activities, the most important contribution to the local economy is the very food, because it is the most favored medium by tourists visiting tourist sites and the longest-lasting medium for preserving the image of the region. In this regard, food is recognized as a key cultural content in the formation of national or regional brands. Also, the food and culture promotion programs in the media having grown very much in recent years, also lead to tourism in order to taste the food. While most tours are not just for food, but food accounts for a significant portion of the tourism industry in that it is often for the purpose of tasting food at a nearby distance. From this point of view, it is judged necessary to recognize food tourism as an independent tourism field and to develop it as a major tourism resource. For example, as at being asked the representative foods of Jeonju-city, Chunchen-city and Andong-city, we remind bibimbap, dak-galbi (spicy stir-fried chicken), Andong Jjim dak (Andon-style braised spicy chicken with vegetables), respectively. Like that a food representing each city becomes its local brand, and such local brand enormously influences on the local tourism industry. Food tourism can be a successful model for boosting the local economy if the combination of added value of food and the local image of a city can attract tourists to the city. The city of Gwangju has long been known for its edible food, so has been called hometown of taste, but today it is hard to find its reputation. When someone asks, "What is the food that represents Gwangju?" it is hard to readily answer. What is the reason? Starting from this question, this study proposed ways to promote food tourism through a survey of specialized foods in Gwangju Metropolitan City, and wanted to study ways to enhance local brands and contribute to revitalizing the local economy.