광주지역 일부 대학생의 외식 소비 행동에서의 이미지 기반 SNS 활용에 관한 연구

Abstract

Objectives: The aim of this study is to identify eating out behavior and eating habits of college students using image-based sns and to provide basic data on eating out consumers using SNS.

Methods: This study adopted a survey method that requires the survey participants to write down and retrieve the research objectives and precautions. The survey consists of 7 items of demographic characteristics, 4 items of image-based SNS behavior, 17 items of image-based SNS usage related to eating out, 8 items of eating out behavior, 21 items of eating out intention, 10 items of dietary habits, and dietary behaviors 31 items were examined. The data was analysed with the use of the SPSS 25.0.

Results: The sex of the subjects included 30.5% male, 69.7% female and the highest grade of the first graders was 36.3%, which was significant (p<0.01). The percentage of science and engineering was 67.3%(p<0.001), and the type of residence was 71.7%(p<0.01). In image-based SNS usage of survey subjects, the most frequently used image-based SNS was Instagram (82.7%), and there was a significant difference according to gender(p<0.05). Image-based SNS usage time was 36.3%, which was 30 minutes to 1 hour, which was significant (p<0.01). In the survey, the use of image-based SNS was significantly different according to gender in 4 out of 17 items. In the subjects' eating-out behavior, two of the eight items showed significant differences by gender. In the subjects’ the purpose of eating out, the simple meal solution was the highest with 53.7% and the friend with eating out was the highest with 69.7% (p<0.05). In the subjects’ intention for eating out, 6 items out of 21 items showed significant differences by gender, and 9 items in the scores of eating out intention and the sum of the scores in eating out intention showed significant differences by gender. In the survey participants' dietary habits, “Every meal is to eat slowly.” The percentage of male students who answered no was 41.8% and female students who answered normal was 37.8%(p<0.01). “No food containing oil or mayonnaise is eaten more than twice a day.” No male students 46.2%, female students normal 43.5% (p<0.01). In the subjects' dietary habits, there were significant gender-specific differences in three of the total 10 questions and significant gender-specific differences in the three categories of dietary score. In the subjects' dietary behaviors, there were significant gender-specific differences in four of the total 13 questions and significant gender-specific differences in the three categories of dietary scores. In eating out behavior by using SNS for searching for eating out information, two items out of eight items showed significant differences among groups. The dining partner was the highest with 69.7% of friends and was significant (p<0.01). In eating out intention by using SNS to search for eating out information, 9 items out of 21 items showed significant differences among groups. In the scores of eating behavior according to the use of SNS to search for eating out information, two of the 13 items showed significant differences among the groups. In eating out behavior by eating out intention groupings, there was a significant difference in three out of eight items.

Conclusion: Eating behavior by gender was significantly different in 2 out of 8 items, eating out intention was 6 out of 21 questions. There were significant differences in eating habits by gender among 3 out of 10 questions, and eating behavior in 4 out of 13 questions. Next, there were significant differences in eating out behaviors in 2 questions and eating out intentions in 9 questions, and dietary habits scores were not significantly different and dietary behavior scores were significant in two questions. There were no significant differences in dietary habit scores and dietary behavior scores among the three questions.

Key words: Image-based SNS, Eating Out Behavior, Dietary habits, Dietary behaviors