복합문화공간의 서비스품질이 고객만족, 구전의사 및 재방문 의도에 미치는 영향

Abstract

The purpose of this study was to identify the effect of Cultural Complex Space’s quality on customer satisfaction, word of mouth and revisit intention. For this purpose, this study used convenience sampling method with the 380 subjects who visited at Asian Culture Complex and chose 350 questionnaires excluding 30 unsuitable for the data. These data were processed using SPSS Version 23.0. After test of goodness of model fit and verifying individual hypothesis. The results were as followings. First, service quality had a significant effect on customer satisfaction. Second, service quality had a significant effect on word of mouth. Third, service quality had a significant effect on revisit intention. Fourth, customer satisfaction had a significant effect on word of mouth. Fifth, customer satisfaction had a significant effect on revisit intention.