한·중 FTA에 따른 한국 콘텐츠산업의 대 중국 진출전략

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21 century is recognized as a key industry in this digital era of limitless competition as a high value-added industry-intensive industry that is based on the idea of knowledge and information and communication related to the research are being conducted in various ways. Accordingly, this construction of international and national climate change policy and the digital industry system has become more demanding.
The digital industry will prove a linkage effect throughout the industry as its importance has become even more apparent, it is expected that the economic impact, especially in the production and application of IT products and services is very high. Accordingly, the digital content industry is emerging as a key sector to lead the world market.
China is a country with the most Internet users in the world, second only to the 2015 G2 country and the world is becoming a content industry powerhouse. Status of this expansion overseas in 2012 in China since the end of Korean content Korea Culture & Content may tinge the most exciting aspects. In particular, the recent craze for the Korea Culture & Content newly originated in China and leads to great reactions, so be evaluated as the Korean Wave 3.0, so for already the situation that promotes active cooperation and exchange of cultural industry professionals and Korea Culture & Content Experts in China be.
However, the requirements to be the best view by default in the Chinese market in this South Korea Culture & Content, China, the key issue of major trends and policy changes in the culture industry, and hence the critical mind that dropping the Chinese Cultural Industry experts are confronted based on accurate demand to research and professional research on what it really wants from the Chinese side it can pyeonyira still very incomplete.
This study, now in 2015 is what the development of this active cooperation of the Korea-China Cultural Content countries have a perspective of a very important point in the global marketing research dimension of the Korea Cultural Content Industry, limiting the content of the professional demands investigation related to the Chinese Market I think the time necessary research.
To this end, a literature survey were based on the recent issue of China's cultural industry. Through this movie and TV drama, exhibition, advertising, reality of major cultural contents of Korea, including performances and rational China strategy direction and present a policy plan for the construction of "Korea-China Cultural Contents creative future joint cooperation of industry, and the correct understanding of the Chinese culture content industry and market, and was able to take advantage of as future forecasts.
Alternative Title
Advancement Strategies for Korea Contents Industry to China based on Korea-China FTA
Alternative Author(s)
Yu, Ji-Ho
일반대학원 FTA비즈니스학과
Awarded Date
Table Of Contents
【목 차】

제1장 서 론 1
제1절 연구의 배경 및 목적 1
제2절 연구의 방법 및 범위 3
제3절 선행연구 검토 4

제2장 콘텐츠산업의 개념 및 변화추이 6
제1절 콘텐츠산업의 개념 및 특성 6
1. 콘텐츠 산업의 정의 6
2. 콘텐츠 산업의 특성 9
제2절 콘텐츠산업의 변화추이 17
1. 콘텐츠산업과 디지털기술의 접목 17
2. 콘텐츠의 유통채널 다변화 18
3. 콘텐츠 장르의 다양화 19

제3장 콘텐츠산업의 현황 및 문제점 20
제1절 세계 콘텐츠 시장의 현황 20
1. 세계 콘텐츠시장 규모 20
2. 권역별 콘텐츠시장 규모 22
3. 해외 문화산업 동향 23
제2절 국내 콘텐츠산업 현황 28
1. 국내 콘텐츠시장 규모 28
2. 국내 콘텐츠산업 수출입 현황 29
제3절 중국 콘텐츠산업 현황 및 진출상 문제점 32
1. 중국 콘텐츠시장 규모 32
2. 중국 콘텐츠 시장 진출 문제점 33

제4장 콘텐츠산업의 경쟁력강화 및 중국시장 진출전략 36
제1절 한국 콘텐츠산업의 경쟁력 강화 전략 36
1. 목표시장의 구체화 및 차별화 36
2. 해외진출 전략의 체계화 41
3. 콘텐츠 산업기반의 확충 46
제2절 대 중국 컨텐츠시장 진출전략 50
1. 중국 컨텐츠시장 변화에 주목 50
2. 공동 이익을 추구하는 제작과 판매 전략 52
3. 유통망 참여와 Testing-Bed 확보전략 56
4. 도시지역과 청년계층 타깃 설정 전략 57
5. 한·중 FTA를 활용한 진출방안 59

제5장 결 론 62

《참고문헌》 64
조선대학교 대학원
유지호. (2016). 한·중 FTA에 따른 한국 콘텐츠산업의 대 중국 진출전략.
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