한·중 FTA에 따른 한국 콘텐츠산업의 대 중국 진출전략

Abstract

21 century is recognized as a key industry in this digital era of limitless competition as a high value-added industry-intensive industry that is based on the idea of knowledge and information and communication related to the research are being conducted in various ways. Accordingly, this construction of international and national climate change policy and the digital industry system has become more demanding. The digital industry will prove a linkage effect throughout the industry as its importance has become even more apparent, it is expected that the economic impact, especially in the production and application of IT products and services is very high. Accordingly, the digital content industry is emerging as a key sector to lead the world market. China is a country with the most Internet users in the world, second only to the 2015 G2 country and the world is becoming a content industry powerhouse. Status of this expansion overseas in 2012 in China since the end of Korean content Korea Culture & Content may tinge the most exciting aspects. In particular, the recent craze for the Korea Culture & Content newly originated in China and leads to great reactions, so be evaluated as the Korean Wave 3.0, so for already the situation that promotes active cooperation and exchange of cultural industry professionals and Korea Culture & Content Experts in China be. However, the requirements to be the best view by default in the Chinese market in this South Korea Culture & Content, China, the key issue of major trends and policy changes in the culture industry, and hence the critical mind that dropping the Chinese Cultural Industry experts are confronted based on accurate demand to research and professional research on what it really wants from the Chinese side it can pyeonyira still very incomplete. This study, now in 2015 is what the development of this active cooperation of the Korea-China Cultural Content countries have a perspective of a very important point in the global marketing research dimension of the Korea Cultural Content Industry, limiting the content of the professional demands investigation related to the Chinese Market I think the time necessary research. To this end, a literature survey were based on the recent issue of China's cultural industry. Through this movie and TV drama, exhibition, advertising, reality of major cultural contents of Korea, including performances and rational China strategy direction and present a policy plan for the construction of "Korea-China Cultural Contents creative future joint cooperation of industry, and the correct understanding of the Chinese culture content industry and market, and was able to take advantage of as future forecasts.